
Zachary Ronski
Director of Business Development, Fello
Writes on defence, space and hardware go-to-market. Spends most of his time with companies selling into procurement processes that were not designed for them.
Fello® presents
A publication on how innovative tech companies get built, from the people building them.
A publication on how innovative tech companies get built, from the people building them.
01 — News
01 — News
Signed opinion on funding rounds, launches, policy and contracts.
Signed opinion on funding rounds, launches, policy and contracts.
02 — Interviews
02 — Interviews
Written, numbered conversations with founders, buyers and investors.
Written, numbered conversations with founders, buyers and investors.
Interview No.
020
There's always been a sense that we have something to prove compared to places like San Francisco, and that drives people to build differently.
Founder and CEO, Xanadu

03 — Playbooks
03 — Playbooks
Long practical guides on marketing a technology company. Filter by topic.
No playbooks found
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04 — From the blog
04 — From the blog
Practical guides and analysis from the Fello blog, newest first.
Practical guides and analysis from the Fello blog, newest first.
The writers
The writers
Two standing writers. Guest founders, buyers and operators each issue, with their own byline.
Two standing writers. Guest founders, buyers and operators each issue, with their own byline.

Director of Business Development, Fello
Writes on defence, space and hardware go-to-market. Spends most of his time with companies selling into procurement processes that were not designed for them.

Director of Business Development, Fello
Writes on defence, space and hardware go-to-market. Spends most of his time with companies selling into procurement processes that were not designed for them.

Partner & Creative Director, Fello
Runs the interview series and writes on brand, websites and rebrands. Interested in the four minutes a buyer gives a company before deciding to keep reading.

Partner & Creative Director, Fello
Runs the interview series and writes on brand, websites and rebrands. Interested in the four minutes a buyer gives a company before deciding to keep reading.
Guest contributors
Guest contributors
Guests keep their byline and carry a guest tag.
Write for Fello Foundry
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We publish one or two guest pieces every issue from founders, buyers and operators. Bring something you have actually built, bought or shipped, and we will edit it with you.
The newsletter
The lead story, the new interview and one playbook, in your inbox every week. Unsubscribe in one click.
The lead story, the new interview and one playbook, in your inbox every week. Unsubscribe in one click.
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