Aerospace Marketing Agency
Aerospace Marketing Agency
We help space, aviation and defense aerospace companies look as serious as the hardware they build.
Positioning that survives an engineering review, websites that pass a prime’s supplier audit, and content that explains a satellite bus to a procurement officer without losing the physicist in the room.
We help space, aviation and defense aerospace companies look as serious as the hardware they build.
Positioning that survives an engineering review, websites that pass a prime’s supplier audit, and content that explains a satellite bus to a procurement officer without losing the physicist in the room.
An aerospace marketing agency that has read the datasheet
Aerospace marketing fails in one of two ways. Either the agency treats a launch vehicle like a SaaS product and the engineers stop returning calls, or the company does its own marketing and produces a website that reads like a conference paper. Fello is an aerospace marketing agency in Toronto working with satellite and launch companies, aviation and eVTOL startups, defense aerospace suppliers and the manufacturers that feed all of them. For nearly a decade we have taken technically dense companies from a good demo to a brand that primes, investors and program offices take seriously. Aerospace is one specialty inside our tech marketing agency.
The difference is who we write for. An aerospace buyer is rarely one person. It is a chief engineer who wants the specs, a procurement lead who wants past performance and AS9100, a program manager who wants schedule risk removed, and a board member who wants to know why you and not the incumbent. We build one positioning that holds up in front of all four, then produce the site, the video and the collateral that carry it through a sales cycle measured in quarters, not weeks.
That matters because B2B is not B2C with a longer form. Your deal takes eighteen months. Six people sign off. Half your buying committee is technical and will spot a marketing team that does not understand the product within one sentence. The agencies that win B2B work are the ones that can sit in a room with your engineers, come out with the real story, and then build the brand and demand engine around it.
That is the entire job we do. Positioning and narrative first, then the website, content and campaigns that carry it to market.
Aerospace marketing fails in one of two ways. Either the agency treats a launch vehicle like a SaaS product and the engineers stop returning calls, or the company does its own marketing and produces a website that reads like a conference paper. Fello is an aerospace marketing agency in Toronto working with satellite and launch companies, aviation and eVTOL startups, defense aerospace suppliers and the manufacturers that feed all of them. For nearly a decade we have taken technically dense companies from a good demo to a brand that primes, investors and program offices take seriously. Aerospace is one specialty inside our tech marketing agency.
The difference is who we write for. An aerospace buyer is rarely one person. It is a chief engineer who wants the specs, a procurement lead who wants past performance and AS9100, a program manager who wants schedule risk removed, and a board member who wants to know why you and not the incumbent. We build one positioning that holds up in front of all four, then produce the site, the video and the collateral that carry it through a sales cycle measured in quarters, not weeks.
That matters because B2B is not B2C with a longer form. Your deal takes eighteen months. Six people sign off. Half your buying committee is technical and will spot a marketing team that does not understand the product within one sentence. The agencies that win B2B work are the ones that can sit in a room with your engineers, come out with the real story, and then build the brand and demand engine around it.
That is the entire job we do. Positioning and narrative first, then the website, content and campaigns that carry it to market.
(11)
Work that engineers took seriously
We help aerospace companies look like they belong on the manifest. Here is some of our recent work.
(11)
Work that engineers took seriously
We help aerospace companies look like they belong on the manifest. Here is some of our recent work.
Our achievements
Our achievements
Ranked among the top B2B agencies on Clutch
Ranked among the top B2B agencies on Clutch
Award
Nomination
Year
What we do
Aerospace Marketing Services
Aerospace Marketing Services
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(001)
Aerospace Positioning and Brand Strategy
Every aerospace company says mission-critical and flight-proven. None of it differentiates. We find the real story, usually buried in a test result, a heritage part or a founder’s previous program, and build positioning around it. The same narrative goes into your website, your capabilities deck and the slide your CEO uses at the Space Symposium.
What we do:
Positioning and Messaging Architecture
Brand Identity and Visual Systems
Naming for Products, Platforms and Spinouts
Founder and Chief Engineer Story
Investor, Prime and Partner Decks
Heritage and Flight-History Narrative
Commercialization and Go-to-Market Strategy
(002)
Aerospace Web Design and Development
Your website is opened by a procurement lead at a prime, an engineer at a customer, and a program officer on a locked-down government desktop, often in the same week. It has to load fast, explain a complex product in a scroll, present certifications without looking like a compliance page, and survive a supplier audit. We design and build aerospace websites that do all of that and still look like they were made this decade.
What we do:
Aerospace Website Design and Development
Product and Platform Pages Built From Real Specs
Certification, Quality and Supplier Pages (AS9100, ITAR, NADCAP)
Program and Mission Microsites
Section 508 and WCAG Accessible Builds
Modular Design Systems Your Team Can Maintain
(002)
Aerospace Web Design and Development
Your website is opened by a procurement lead at a prime, an engineer at a customer, and a program officer on a locked-down government desktop, often in the same week. It has to load fast, explain a complex product in a scroll, present certifications without looking like a compliance page, and survive a supplier audit. We design and build aerospace websites that do all of that and still look like they were made this decade.
What we do:
Aerospace Website Design and Development
Product and Platform Pages Built From Real Specs
Certification, Quality and Supplier Pages (AS9100, ITAR, NADCAP)
Program and Mission Microsites
Section 508 and WCAG Accessible Builds
Modular Design Systems Your Team Can Maintain
(002)
Aerospace Web Design and Development
Your website is opened by a procurement lead at a prime, an engineer at a customer, and a program officer on a locked-down government desktop, often in the same week. It has to load fast, explain a complex product in a scroll, present certifications without looking like a compliance page, and survive a supplier audit. We design and build aerospace websites that do all of that and still look like they were made this decade.
What we do:
Aerospace Website Design and Development
Product and Platform Pages Built From Real Specs
Certification, Quality and Supplier Pages (AS9100, ITAR, NADCAP)
Program and Mission Microsites
Section 508 and WCAG Accessible Builds
Modular Design Systems Your Team Can Maintain
(003)
Technical Content and Video
Aerospace buyers read. They also watch, but only when the video shows the hardware doing something real. We produce the content an engineering-led buyer trusts: explainers that respect the physics, mission videos shot on your floor, white papers a chief engineer would forward, and the case studies that prove you have flown before.
What we do:
Technical Explainer and Product Video
Facility, Test and Launch Documentation
White Papers and Technical Briefs
Flight-Heritage and Program Case Studies
Trade Publication and Thought Leadership Writing
Sales Enablement Content for Long Cycles
(003)
Technical Content and Video
Aerospace buyers read. They also watch, but only when the video shows the hardware doing something real. We produce the content an engineering-led buyer trusts: explainers that respect the physics, mission videos shot on your floor, white papers a chief engineer would forward, and the case studies that prove you have flown before.
What we do:
Technical Explainer and Product Video
Facility, Test and Launch Documentation
White Papers and Technical Briefs
Flight-Heritage and Program Case Studies
Trade Publication and Thought Leadership Writing
Sales Enablement Content for Long Cycles
(003)
Technical Content and Video
Aerospace buyers read. They also watch, but only when the video shows the hardware doing something real. We produce the content an engineering-led buyer trusts: explainers that respect the physics, mission videos shot on your floor, white papers a chief engineer would forward, and the case studies that prove you have flown before.
What we do:
Technical Explainer and Product Video
Facility, Test and Launch Documentation
White Papers and Technical Briefs
Flight-Heritage and Program Case Studies
Trade Publication and Thought Leadership Writing
Sales Enablement Content for Long Cycles
(004)
Trade Show and Event Presence
Aerospace still sells in person. Space Symposium, Farnborough, Paris, CANSEC, SmallSat, the Aerospace Summit in Ottawa. We build the booth story, the demo script, the one-pager a prime's buyer takes back to the office, and the follow-up sequence that turns a scanned badge into a supplier qualification meeting.
What we do:
Booth Messaging and Environmental Design
Demo Scripts and Presenter Coaching
Show-Specific Collateral and Capability Sheets
Pre-Show Outreach and Meeting Booking
Post-Show Nurture Built for Aerospace Cycles
Award and Speaking Submissions
(004)
Trade Show and Event Presence
Aerospace still sells in person. Space Symposium, Farnborough, Paris, CANSEC, SmallSat, the Aerospace Summit in Ottawa. We build the booth story, the demo script, the one-pager a prime's buyer takes back to the office, and the follow-up sequence that turns a scanned badge into a supplier qualification meeting.
What we do:
Booth Messaging and Environmental Design
Demo Scripts and Presenter Coaching
Show-Specific Collateral and Capability Sheets
Pre-Show Outreach and Meeting Booking
Post-Show Nurture Built for Aerospace Cycles
Award and Speaking Submissions
(004)
Trade Show and Event Presence
Aerospace still sells in person. Space Symposium, Farnborough, Paris, CANSEC, SmallSat, the Aerospace Summit in Ottawa. We build the booth story, the demo script, the one-pager a prime's buyer takes back to the office, and the follow-up sequence that turns a scanned badge into a supplier qualification meeting.
What we do:
Booth Messaging and Environmental Design
Demo Scripts and Presenter Coaching
Show-Specific Collateral and Capability Sheets
Pre-Show Outreach and Meeting Booking
Post-Show Nurture Built for Aerospace Cycles
Award and Speaking Submissions
(005)
Aerospace Demand Generation
The aerospace buyer pool is small, known and slow. Spray-and-pray does not work, and neither does waiting for inbound. We run targeted programs against the actual companies and roles that can buy from you: LinkedIn campaigns against named accounts, search built around the terms engineers use, and content timed to the budget and program cycles that decide when a purchase can happen.
What we do:
Named-Account Campaigns Against Primes and Operators
Search and Content for Engineering-Led Buyers
LinkedIn Programs Against Program and Procurement Roles
Government and Prime Opportunity Targeting
Marketing and Sales Alignment for Long Cycles
Reporting on Qualified Opportunities, Not Vanity Metrics
Industries
Aerospace marketing for the sectors that build and fly
Where We Go Deep
We do not take every company with wings or a rocket. We take the ones with real hardware, a real customer and a sales cycle worth winning.
Space and Satellites
Launch, satellite buses, payloads, ground segment, in-orbit servicing, downstream data. The most exciting sector in aerospace and the most crowded with companies that all sound alike. We build brands that make a heritage-conscious buyer believe a young company, and websites that explain a bus or a sensor to a non-specialist without insulting the specialist.
Aviation and Advanced Air Mobility
Aircraft, eVTOL, avionics, MRO and the electrification of everything that flies. Certification timelines shape the marketing here, and a brand that overpromises against a TC or STC date loses trust it cannot recover. We build the story that sells the roadmap honestly and keeps investors and launch customers engaged for the years it takes.
Defense Aerospace
Suppliers to primes, dual-use companies pursuing DoD and DND programs, and the primes themselves. The buyer is a program office and the rules are ITAR, CUI and past performance. We build the brand, site and capture content that hold up in front of that buyer. This is the sector we know best.
Aerospace Manufacturing and Supply Chain
Precision machining, composites, additive, electronics and the tier-two and tier-three companies that keep primes flying. If you want onto an approved supplier list, your throughput, tolerances and certifications have to become a story a supply-chain manager wants to tell his boss. We turn shop-floor numbers into that story.
Industries
Aerospace marketing for the sectors that build and fly
Where We Go Deep
We do not take every company with wings or a rocket. We take the ones with real hardware, a real customer and a sales cycle worth winning.
Space and Satellites
Launch, satellite buses, payloads, ground segment, in-orbit servicing, downstream data. The most exciting sector in aerospace and the most crowded with companies that all sound alike. We build brands that make a heritage-conscious buyer believe a young company, and websites that explain a bus or a sensor to a non-specialist without insulting the specialist.
Aviation and Advanced Air Mobility
Aircraft, eVTOL, avionics, MRO and the electrification of everything that flies. Certification timelines shape the marketing here, and a brand that overpromises against a TC or STC date loses trust it cannot recover. We build the story that sells the roadmap honestly and keeps investors and launch customers engaged for the years it takes.
Defense Aerospace
Suppliers to primes, dual-use companies pursuing DoD and DND programs, and the primes themselves. The buyer is a program office and the rules are ITAR, CUI and past performance. We build the brand, site and capture content that hold up in front of that buyer. This is the sector we know best.
Aerospace Manufacturing and Supply Chain
Precision machining, composites, additive, electronics and the tier-two and tier-three companies that keep primes flying. If you want onto an approved supplier list, your throughput, tolerances and certifications have to become a story a supply-chain manager wants to tell his boss. We turn shop-floor numbers into that story.
Process
How we work
Four Phases, One Team
No handoff between strategy and execution. The people who sit through the technical deep-dive are the people who build the site.
Phase 01: Immersion
Technical deep-dive with your engineering and program leads
Customer, prime and competitor landscape
Certification, export-control and disclosure constraints mapped
Audit of every asset a buyer currently sees
Phase 02: Positioning
The one claim that is true, provable and different
Messaging architecture by buyer: engineer, procurement, program, board
Dual-track framing where government and commercial both matter
Naming and brand architecture for products and platforms
Phase 03: Build
Brand identity and design system
Aerospace website with product, certification and program pages
Technical video, white papers and case studies
Decks, capability sheets and trade show materials
Phase 04: Launch and Scale
Trade show and event programs
Named-account and search campaigns
Ongoing content tied to program and budget cycles
Reporting on qualified opportunities and pipeline influenced
Process
How we work
Four Phases, One Team
No handoff between strategy and execution. The people who sit through the technical deep-dive are the people who build the site.
Phase 01: Immersion
Technical deep-dive with your engineering and program leads
Customer, prime and competitor landscape
Certification, export-control and disclosure constraints mapped
Audit of every asset a buyer currently sees
Phase 02: Positioning
The one claim that is true, provable and different
Messaging architecture by buyer: engineer, procurement, program, board
Dual-track framing where government and commercial both matter
Naming and brand architecture for products and platforms
Phase 03: Build
Brand identity and design system
Aerospace website with product, certification and program pages
Technical video, white papers and case studies
Decks, capability sheets and trade show materials
Phase 04: Launch and Scale
Trade show and event programs
Named-account and search campaigns
Ongoing content tied to program and budget cycles
Reporting on qualified opportunities and pipeline influenced
Newest trends and insights from our team.
Newest trends and insights from our team.
Stay informed about our latest projects, trends, and industry insights.
What’s new in tech?
What’s new in tech?
What’s new in tech?
© 2025 Fello Agency
Let’s talk.
Tell us about your project whether it’s a brand, campaign, or marketing.
Quick response.
If you’re ready to create and collaborate, we’d love to hear from you.
Clear next steps.
After the consultation, we’ll provide you with a detailed plan and timeline.
© 2025 Fello Agency
Let’s talk.
Tell us about your project whether it’s a brand, campaign, or marketing.
Quick response.
If you’re ready to create and collaborate, we’d love to hear from you.
Clear next steps.
After the consultation, we’ll provide you with a detailed plan and timeline.
Let’s talk.
Tell us about your project whether it’s a brand, campaign, or marketing.
Quick response.
If you’re ready to create and collaborate, we’d love to hear from you.
Clear next steps.
After the consultation, we’ll provide you with a detailed plan and timeline.
Aerospace marketing FAQ
Aerospace marketing FAQ
Most of our clients do not come to us because they want more content. They come because pipeline has stalled and nobody can explain why.
Your website reads like a conference paper
The engineers wrote it, so it is accurate and unreadable. A prime's procurement lead gave it forty seconds and left. Accuracy and clarity are not in conflict, but it takes someone who understands both to get there.
You look like a startup to a customer that cannot buy from startups
Primes and operators need to believe you will exist through a five-year program. A brand that looks eighteen months old tells them you might not. The fix is not a bigger logo, it is a company that reads as durable.
Every competitor says flight-proven and mission-critical
So does your site. When the language is identical, the buyer defaults to the incumbent. Positioning that actually differentiates is the hardest part of aerospace marketing, and the part most agencies skip.
Your best evidence is locked in test reports nobody sees
You have heritage, qualification data, a real flight history. It lives in PDFs your sales team emails after the third call. That evidence should be the front page.
Trade shows cost six figures and produce badge scans
You go to the right shows and come back with a spreadsheet. Nobody owns the story before, the demo during, or the follow-up after, so the spend evaporates by the next quarter.
You are selling to government and commercial with one message
A defense program office and a commercial satellite operator do not buy the same way. One story for both usually means neither believes you. Dual-track positioning is a discipline, and we built it for exactly this problem.
What does an aerospace marketing agency do?
It builds the brand, website, content and campaigns for companies that make things that fly or go to orbit, and it does it in a way an engineering-led buyer trusts. In practice that means positioning grounded in real technical differentiation, a website that presents specs and certifications clearly, video and written content that respects the physics, and demand programs aimed at a small, known pool of primes, operators and program offices. The difference from a generic B2B agency is that the buyer will check your claims against the datasheet.
Why not use a general B2B marketing agency?
You can, and many aerospace companies do, which is why so many aerospace websites look like fintech sites with rockets on them. A general agency has to learn what a bus, a TRL or an AS9100 audit is on your budget, and the engineers on your team will spend months correcting copy. We start with the vocabulary and the buyer already understood.
Do you work with early-stage space and aviation startups?
Yes, and it is a large share of our aerospace work. The typical client has real hardware, a first customer or two, a funding round behind them and a brand that still looks like the pitch deck. We build the positioning and site that let a young company be taken seriously by primes, operators and the next round of investors.
Can you handle ITAR and export-controlled companies?
Yes. A large part of our aerospace and defense work involves ITAR, CUI or Controlled Goods constraints. Our work stays on the public side of the line, we structure content so nothing controlled passes through us, and we build sites and collateral that say enough to sell without saying anything your export compliance officer would object to.
Your website reads like a conference paper
The engineers wrote it, so it is accurate and unreadable. A prime's procurement lead gave it forty seconds and left. Accuracy and clarity are not in conflict, but it takes someone who understands both to get there.
You look like a startup to a customer that cannot buy from startups
Primes and operators need to believe you will exist through a five-year program. A brand that looks eighteen months old tells them you might not. The fix is not a bigger logo, it is a company that reads as durable.
Every competitor says flight-proven and mission-critical
So does your site. When the language is identical, the buyer defaults to the incumbent. Positioning that actually differentiates is the hardest part of aerospace marketing, and the part most agencies skip.
Your best evidence is locked in test reports nobody sees
You have heritage, qualification data, a real flight history. It lives in PDFs your sales team emails after the third call. That evidence should be the front page.
Trade shows cost six figures and produce badge scans
You go to the right shows and come back with a spreadsheet. Nobody owns the story before, the demo during, or the follow-up after, so the spend evaporates by the next quarter.
You are selling to government and commercial with one message
A defense program office and a commercial satellite operator do not buy the same way. One story for both usually means neither believes you. Dual-track positioning is a discipline, and we built it for exactly this problem.
What does an aerospace marketing agency do?
It builds the brand, website, content and campaigns for companies that make things that fly or go to orbit, and it does it in a way an engineering-led buyer trusts. In practice that means positioning grounded in real technical differentiation, a website that presents specs and certifications clearly, video and written content that respects the physics, and demand programs aimed at a small, known pool of primes, operators and program offices. The difference from a generic B2B agency is that the buyer will check your claims against the datasheet.
Why not use a general B2B marketing agency?
You can, and many aerospace companies do, which is why so many aerospace websites look like fintech sites with rockets on them. A general agency has to learn what a bus, a TRL or an AS9100 audit is on your budget, and the engineers on your team will spend months correcting copy. We start with the vocabulary and the buyer already understood.
Do you work with early-stage space and aviation startups?
Yes, and it is a large share of our aerospace work. The typical client has real hardware, a first customer or two, a funding round behind them and a brand that still looks like the pitch deck. We build the positioning and site that let a young company be taken seriously by primes, operators and the next round of investors.
Can you handle ITAR and export-controlled companies?
Yes. A large part of our aerospace and defense work involves ITAR, CUI or Controlled Goods constraints. Our work stays on the public side of the line, we structure content so nothing controlled passes through us, and we build sites and collateral that say enough to sell without saying anything your export compliance officer would object to.
Do you do trade show work?
Yes. Aerospace still sells in person, so we treat shows as campaigns rather than booth builds: the story before, the demo and materials during, and the follow-up after. We have supported clients at CANSEC, Space Symposium, SmallSat, Farnborough and the Canadian Aerospace Summit.
What about selling to government and defense programs?
That is our home turf. A meaningful share of aerospace revenue flows through DoD, DND, NASA, CSA and the primes that hold their contracts, and that buyer behaves nothing like a commercial one. We run a dedicated B2G marketing practice for exactly that, and most aerospace engagements end up drawing on both.
How long does aerospace marketing take to show results?
Brand and website work ships in a few months. Pipeline takes longer because aerospace sales cycles run twelve to twenty-four months for anything significant. We structure engagements so there is early measurable signal, like qualified supplier conversations and RFI invitations, while the long cycle matures.
Do you work with Canadian and US aerospace companies?
Both, constantly. We are based in Toronto with clients on both sides of the border, and a large share of the work crosses it: Canadian suppliers pursuing US primes, US companies working with DND and CSA, and companies in both countries selling to Europe.
How much does an aerospace marketing agency cost?
It depends on scope, and any agency that quotes before understanding your buyers and your sales cycle is guessing. A positioning, brand and website build is a fixed-fee project scoped up front. Ongoing content, trade show and demand work runs as a monthly retainer sized to the programs and shows on your calendar. You get real numbers after one discovery call.
What makes Fello different from other aerospace marketing agencies?
Most agencies that claim aerospace are either defense communications shops that do not do product marketing, or design studios that do not understand the buyer. We grew up in deep tech and defense. Our clients build quantum computers, photonics, autonomy and flight hardware, and we have spent a decade explaining hard technology to serious buyers without dumbing it down. Brand, web, video and content sit under one roof with one team, so the positioning we write in month one is the thing that ships in month four.
Do you do trade show work?
Yes. Aerospace still sells in person, so we treat shows as campaigns rather than booth builds: the story before, the demo and materials during, and the follow-up after. We have supported clients at CANSEC, Space Symposium, SmallSat, Farnborough and the Canadian Aerospace Summit.
What about selling to government and defense programs?
That is our home turf. A meaningful share of aerospace revenue flows through DoD, DND, NASA, CSA and the primes that hold their contracts, and that buyer behaves nothing like a commercial one. We run a dedicated B2G marketing practice for exactly that, and most aerospace engagements end up drawing on both.
How long does aerospace marketing take to show results?
Brand and website work ships in a few months. Pipeline takes longer because aerospace sales cycles run twelve to twenty-four months for anything significant. We structure engagements so there is early measurable signal, like qualified supplier conversations and RFI invitations, while the long cycle matures.
Do you work with Canadian and US aerospace companies?
Both, constantly. We are based in Toronto with clients on both sides of the border, and a large share of the work crosses it: Canadian suppliers pursuing US primes, US companies working with DND and CSA, and companies in both countries selling to Europe.
How much does an aerospace marketing agency cost?
It depends on scope, and any agency that quotes before understanding your buyers and your sales cycle is guessing. A positioning, brand and website build is a fixed-fee project scoped up front. Ongoing content, trade show and demand work runs as a monthly retainer sized to the programs and shows on your calendar. You get real numbers after one discovery call.
What makes Fello different from other aerospace marketing agencies?
Most agencies that claim aerospace are either defense communications shops that do not do product marketing, or design studios that do not understand the buyer. We grew up in deep tech and defense. Our clients build quantum computers, photonics, autonomy and flight hardware, and we have spent a decade explaining hard technology to serious buyers without dumbing it down. Brand, web, video and content sit under one roof with one team, so the positioning we write in month one is the thing that ships in month four.