Redefining Science-First Aesthetics
Introduction
Introduction
Introducing a More Credible Look for the Future of Aesthetics Revanesse, a premium line of dermal fillers, partnered with Fello to evolve its brand identity—moving away from traditional beauty cues toward a language rooted in science, precision, and clinical sophistication. As the brand scaled globally, its look and feel needed to better reflect its innovation-first mindset and the rigour behind its Canadian-made formulations. This wasn’t just a visual upgrade. It was a repositioning of what it means to be an aesthetic brand in an increasingly tech-forward world.
Year
2025
Industry
Med Tech
Scope of work
Branding, Content Production, Strategy
Redefining Science-First Aesthetics
Introduction
Introducing a More Credible Look for the Future of Aesthetics Revanesse, a premium line of dermal fillers, partnered with Fello to evolve its brand identity—moving away from traditional beauty cues toward a language rooted in science, precision, and clinical sophistication. As the brand scaled globally, its look and feel needed to better reflect its innovation-first mindset and the rigour behind its Canadian-made formulations. This wasn’t just a visual upgrade. It was a repositioning of what it means to be an aesthetic brand in an increasingly tech-forward world.
Year
2025
Industry
Med Tech
Scope of work
Branding, Content Production, Strategy
Challenges
Challenges
Challenges
A Brand Identity Trapped in Beauty-Centric Tropes
Despite its strong clinical backing and growing international footprint, Revanesse’s legacy brand leaned too heavily on beauty marketing tropes—soft-focus photography, glam cues, and vague emotional messaging. Internally, the brand was embracing research, formulation science, and particle technology, but the outward-facing materials didn’t reflect that shift. The disconnect was creating friction with practitioners, partners, and discerning consumers looking for credibility over aspiration.
A Brand Identity Trapped in Beauty-Centric Tropes
Despite its strong clinical backing and growing international footprint, Revanesse’s legacy brand leaned too heavily on beauty marketing tropes—soft-focus photography, glam cues, and vague emotional messaging. Internally, the brand was embracing research, formulation science, and particle technology, but the outward-facing materials didn’t reflect that shift. The disconnect was creating friction with practitioners, partners, and discerning consumers looking for credibility over aspiration.
Our Solution and Impact
Our Solution and Impact
Our Solution and Impact
Reframing the Brand Through the Lens of Science
Fello led a complete brand uplift—from strategy and storytelling to design, photography, CGI, and content. We refined the visual identity, introduced a colder, more technical palette, and replaced beauty clichés with visuals inspired by labs, molecules, and material science. Custom CGI and macro photography brought product innovation to the forefront. Meanwhile, a new brand guide systemized everything for internal teams and agency partners across global markets. The rollout included an updated visual toolkit, international campaign content, and brand guidelines built to scale. Since launch, the brand has gained traction with high-value medical aesthetics clinics, strengthened its global presence, and carved out a new lane in the market: one where aesthetics are driven by science, not trends.
Reframing the Brand Through the Lens of Science
Fello led a complete brand uplift—from strategy and storytelling to design, photography, CGI, and content. We refined the visual identity, introduced a colder, more technical palette, and replaced beauty clichés with visuals inspired by labs, molecules, and material science. Custom CGI and macro photography brought product innovation to the forefront. Meanwhile, a new brand guide systemized everything for internal teams and agency partners across global markets. The rollout included an updated visual toolkit, international campaign content, and brand guidelines built to scale. Since launch, the brand has gained traction with high-value medical aesthetics clinics, strengthened its global presence, and carved out a new lane in the market: one where aesthetics are driven by science, not trends.
© 2025 Fello Agency
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© 2025 Fello Agency
Let’s talk.
Tell us about your project whether it’s a brand, campaign, or marketing.
Quick response.
If you’re ready to create and collaborate, we’d love to hear from you.
Clear next steps.
After the consultation, we’ll provide you with a detailed plan and timeline.
Let’s talk.
Tell us about your project whether it’s a brand, campaign, or marketing.
Quick response.
If you’re ready to create and collaborate, we’d love to hear from you.
Clear next steps.
After the consultation, we’ll provide you with a detailed plan and timeline.