Fueling Innovation In The North
Introduction
Introduction
Introducing Ontario's Newest Innovation Hub. In close collaboration, our agency developed a vibrant visual identity for Orillia's new innovation hub. Working closely with city officials, we crafted a brand that embodies innovation and community. Through thoughtful design choices in logo, colors, and typography, we established a cohesive identity. Implemented across signage, digital platforms, and materials, our work laid a strong foundation for the hub's future. This journey symbolizes the power of collaboration and vision, igniting innovation in Orillia and beyond.
Year
2023
Industry
Logistics & Supply Chain
Scope of work
Branding
Fueling Innovation In The North
Introduction
Introducing Ontario's Newest Innovation Hub. In close collaboration, our agency developed a vibrant visual identity for Orillia's new innovation hub. Working closely with city officials, we crafted a brand that embodies innovation and community. Through thoughtful design choices in logo, colors, and typography, we established a cohesive identity. Implemented across signage, digital platforms, and materials, our work laid a strong foundation for the hub's future. This journey symbolizes the power of collaboration and vision, igniting innovation in Orillia and beyond.
Year
2023
Industry
Logistics & Supply Chain
Scope of work
Branding
Challenges
Challenges
Challenges
The Challenge of Northern Innovation
Organizations in Canada’s North often struggle to break through the noise: great work happens far from major tech hubs, but limited visibility and scattered audiences make it hard to build momentum. “Fueling Innovation in the North” needed to prove that cutting-edge projects, community leadership, and world-class partnerships were thriving—and that talent, investment, and opportunity could flourish well beyond urban centers.
The Challenge of Northern Innovation
Organizations in Canada’s North often struggle to break through the noise: great work happens far from major tech hubs, but limited visibility and scattered audiences make it hard to build momentum. “Fueling Innovation in the North” needed to prove that cutting-edge projects, community leadership, and world-class partnerships were thriving—and that talent, investment, and opportunity could flourish well beyond urban centers.
Our Solution & Impact
Our Solution & Impact
Our Solution & Impact
Bringing Northern Stories to Light
Fello built a flexible brand system for the “Fueling Innovation in the North” initiative, complete with a distinctive logo, color palette, typography, and templated layouts. These assets gave organizers and community partners everything they needed to present their work—whether it was remote drone surveys across tundra or local coding workshops—in a consistent, professional way. Within weeks of rolling out the new guidelines, stakeholders were using the templates in presentations, social posts, and grant applications, creating a unified voice that made the North’s achievements impossible to ignore.
Bringing Northern Stories to Light
Fello built a flexible brand system for the “Fueling Innovation in the North” initiative, complete with a distinctive logo, color palette, typography, and templated layouts. These assets gave organizers and community partners everything they needed to present their work—whether it was remote drone surveys across tundra or local coding workshops—in a consistent, professional way. Within weeks of rolling out the new guidelines, stakeholders were using the templates in presentations, social posts, and grant applications, creating a unified voice that made the North’s achievements impossible to ignore.
© 2025 Fello Agency
Let’s talk.
Tell us about your project whether it’s a brand, campaign, or marketing.
Quick response.
If you’re ready to create and collaborate, we’d love to hear from you.
Clear next steps.
After the consultation, we’ll provide you with a detailed plan and timeline.
© 2025 Fello Agency
Let’s talk.
Tell us about your project whether it’s a brand, campaign, or marketing.
Quick response.
If you’re ready to create and collaborate, we’d love to hear from you.
Clear next steps.
After the consultation, we’ll provide you with a detailed plan and timeline.
Let’s talk.
Tell us about your project whether it’s a brand, campaign, or marketing.
Quick response.
If you’re ready to create and collaborate, we’d love to hear from you.
Clear next steps.
After the consultation, we’ll provide you with a detailed plan and timeline.