Award Winning Medical Device Marketing Agency - Fello Agency

Award Winning Medical Device Marketing Agency - Fello Agency

You created a medical device breakthrough. We'll make sure it's not medicine's best-kept secret.

From design principles to technical optimizations—everything you need for digital success.

You created a medical device breakthrough. We'll make sure it's not medicine's best-kept secret.

From design principles to technical optimizations—everything you need for digital success.

The image shows a surgical team wearing blue scrubs and caps performing an operation in an operating room with medical equipment, including a patient monitor displaying vital signs, illustrating a professional healthcare setting related to a Medical Device Marketing Agency.
The image shows a surgical team wearing blue scrubs and caps performing an operation in an operating room with medical equipment, including a patient monitor displaying vital signs, illustrating a professional healthcare setting related to a Medical Device Marketing Agency.
The image shows a surgical team wearing blue scrubs and caps performing an operation in an operating room with medical equipment, including a patient monitor displaying vital signs, illustrating a professional healthcare setting related to a Medical Device Marketing Agency.

TRUSTED BY

TRUSTED BY

TRUSTED BY

  • Venture Lab Logo
  • Payarc Logo
  • Qualcomm Logo
  • Shapes XT Logo
  • Maple Logo
  • Scotiabank logo
  • Lenovo Logo
  • Hipo Logo
  • Fuel innovation Logo
  • Venture Lab Logo
  • Payarc Logo
  • Qualcomm Logo
  • Shapes XT Logo
  • Maple Logo
  • Scotiabank logo
  • Lenovo Logo
  • Hipo Logo
  • Fuel innovation Logo
  • Venture Lab Logo
  • Payarc Logo
  • Qualcomm Logo
  • Shapes XT Logo
  • Maple Logo
  • Scotiabank logo
  • Lenovo Logo
  • Hipo Logo
  • Fuel innovation Logo

The Challenges

The Challenges

The Challenges

The Medical Device Marketing Challenges

The Medical Device Marketing Challenges

Medical device companies face unique marketing challenges that generic agencies simply don't understand:

Medical device companies face unique marketing challenges that generic agencies simply don't understand:

01

Regulatory Navigation

Creating compelling marketing campaigns while adhering to strict FDA/CE guidelines

01

Regulatory Navigation

Creating compelling marketing campaigns while adhering to strict FDA/CE guidelines

01

Regulatory Navigation

Creating compelling marketing campaigns while adhering to strict FDA/CE guidelines

02

Complex Decision Matrix

Influencing clinicians, procurement teams, and C-suite executives - each with different priorities

02

Complex Decision Matrix

Influencing clinicians, procurement teams, and C-suite executives - each with different priorities

02

Complex Decision Matrix

Influencing clinicians, procurement teams, and C-suite executives - each with different priorities

03

Evidence Demands

Healthcare providers require clinical validation, not marketing hype

03

Evidence Demands

Healthcare providers require clinical validation, not marketing hype

03

Evidence Demands

Healthcare providers require clinical validation, not marketing hype

04

Long Sales Cycles

Developing strategic marketing solutions that sustain momentum throughout the 12-24 month MedTech purchasing journey

04

Long Sales Cycles

Developing strategic marketing solutions that sustain momentum throughout the 12-24 month MedTech purchasing journey

04

Long Sales Cycles

Developing strategic marketing solutions that sustain momentum throughout the 12-24 month MedTech purchasing journey

05

Translating Complexity

Communicating sophisticated medical technology to non-technical decision-makers without diluting medical device innovation

05

Translating Complexity

Communicating sophisticated medical technology to non-technical decision-makers without diluting medical device innovation

05

Translating Complexity

Communicating sophisticated medical technology to non-technical decision-makers without diluting medical device innovation

06

Digital Transformation

Building effective digital strategy in a MedTech industry traditionally reliant on in-person selling and medical conferences

06

Digital Transformation

Building effective digital strategy in a MedTech industry traditionally reliant on in-person selling and medical conferences

06

Digital Transformation

Building effective digital strategy in a MedTech industry traditionally reliant on in-person selling and medical conferences

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The Soluation

The Soluation

The Soluation

You Build the Perfect Medical Device, We Build Its Story

We turn technical brilliance into marketing that wins clinicians, procurement, and the C-suite.

You Build the Perfect Medical Device, We Build Its Story

We turn technical brilliance into marketing that wins clinicians, procurement, and the C-suite.

Why choose us

Why choose us

Why Choose Our Medical Device Marketing Agency?

Real-world results for medtech companies who need differentiation in crowded markets

Resonate with Clinicians

Your target audience reads JAMA, not AdWeek - our content strategy connects with healthcare providers through evidence-based messaging they respect.

01

Resonate with Clinicians

Your target audience reads JAMA, not AdWeek - our content strategy connects with healthcare providers through evidence-based messaging they respect.

01

Forge Genuine Trust

No more stock photos of stethoscopes. Our medical device digital marketing creates authentic engagement with decision-makers.

02

Forge Genuine Trust

No more stock photos of stethoscopes. Our medical device digital marketing creates authentic engagement with decision-makers.

02

Conquer the Committee

Strategic account-based marketing campaigns that address the entire adoption chain - from clinical champions to value analysis committees to procurement teams.

03

Conquer the Committee

Strategic account-based marketing campaigns that address the entire adoption chain - from clinical champions to value analysis committees to procurement teams.

03

Fearless, Compliant Brands

Bold, distinctive brand development and marketing campaigns that differentiate while staying within industry guidelines.

04

Fearless, Compliant Brands

Bold, distinctive brand development and marketing campaigns that differentiate while staying within industry guidelines.

04

Why choose us

Why Choose Our Medical Device Marketing Agency?

Real-world results for medtech companies who need differentiation in crowded markets

Resonate with Clinicians

Your target audience reads JAMA, not AdWeek - our content strategy connects with healthcare providers through evidence-based messaging they respect.

01

Forge Genuine Trust

No more stock photos of stethoscopes. Our medical device digital marketing creates authentic engagement with decision-makers.

02

Conquer the Committee

Strategic account-based marketing campaigns that address the entire adoption chain - from clinical champions to value analysis committees to procurement teams.

03

Fearless, Compliant Brands

Bold, distinctive brand development and marketing campaigns that differentiate while staying within industry guidelines.

04

The Soluation

The Soluation

The Soluation

Medical Device Sales Cycles Are Too Long for Guesswork

Every month of weak marketing delays adoption - work with specialists who fast-track healthcare buying decisions.

Medical Device Sales Cycles Are Too Long for Guesswork

Every month of weak marketing delays adoption - work with specialists who fast-track healthcare buying decisions.

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The Process

The Process

The Process

Fello's Medical Device Marketing Process

Fello's Medical Device Marketing Process

Our medical device marketing process bridges the gap between clinical innovation and commercial success.

A modern white microscope featuring multiple adjustment knobs and lenses is set against a plain white background, illustrating advanced optical technology, ideal for a medical device marketing agency to showcase precision instruments.
A modern white microscope featuring multiple adjustment knobs and lenses is set against a plain white background, illustrating advanced optical technology, ideal for a medical device marketing agency to showcase precision instruments.
A modern white microscope featuring multiple adjustment knobs and lenses is set against a plain white background, illustrating advanced optical technology, ideal for a medical device marketing agency to showcase precision instruments.

01

We decode your medical technology's unique value proposition, analyze competitive positioning, and map the clinical-to-economic pathway that drives healthcare provider adoption.

01

We decode your medical technology's unique value proposition, analyze competitive positioning, and map the clinical-to-economic pathway that drives healthcare provider adoption.

01

We decode your medical technology's unique value proposition, analyze competitive positioning, and map the clinical-to-economic pathway that drives healthcare provider adoption.

02

We craft marketing strategies that translate complex specs into compelling benefits for clinicians, procurement teams, and C-suites - while maintaining regulatory compliance.

02

We craft marketing strategies that translate complex specs into compelling benefits for clinicians, procurement teams, and C-suites - while maintaining regulatory compliance.

02

We craft marketing strategies that translate complex specs into compelling benefits for clinicians, procurement teams, and C-suites - while maintaining regulatory compliance.

03

We orchestrate marketing campaigns across specialized medical platforms, digital channels, and direct engagement with healthcare providers.

03

We orchestrate marketing campaigns across specialized medical platforms, digital channels, and direct engagement with healthcare providers.

03

We orchestrate marketing campaigns across specialized medical platforms, digital channels, and direct engagement with healthcare providers.

04

We optimize your marketing strategy based on key performance indicators that measure actual medical device adoption and market penetration.

04

We optimize your marketing strategy based on key performance indicators that measure actual medical device adoption and market penetration.

04

We optimize your marketing strategy based on key performance indicators that measure actual medical device adoption and market penetration.

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Testimonials

Testimonials

Testimonials

What Medical Device Companies Say About Fello

4.9

4.9

/5

We’ve delivered 25+ projects that help companies generate real results.

Trusted by

clients worldwide

Trusted by

clients worldwide

Trusted by

clients worldwide

Portrait of John Smith

John Smith

CEO of PAYARC

Fello perfectly captured our brand and spoke directly to our audience.

Portrait of John Smith

John Smith

CEO of PAYARC

Fello perfectly captured our brand and spoke directly to our audience.

Portrait of John Smith

John Smith

CEO of PAYARC

Fello perfectly captured our brand and spoke directly to our audience.

Hospitals Buy From Medical Device Brands They Trust, NOT Specs They Admire

Hospitals Buy From Medical Device Brands They Trust, NOT Specs They Admire

Be part of our mission

If you’re ready to create and collaborate, we’d love to hear from you.

We craft marketing campaigns that connect with clinicians and procurement teams beyond medical device specs.

Co-creative Director

Evan Shoub

Leads brand identity and design at Fello, blending strategy with modern, refined visuals.

Portrait of Evan Shoub

Co-creative Director

Evan Shoub

Leads brand identity and design at Fello, blending strategy with modern, refined visuals.

Portrait of Evan Shoub

Co-creative Director

Evan Shoub

Leads brand identity and design at Fello, blending strategy with modern, refined visuals.

Portrait of Evan Shoub

Co-creative Director

Nurlan Sadvakassov

Drives content production and storytelling, bringing bold ideas to life through motion and media.

Portrait of Nurlan Sadvakassov

Co-creative Director

Nurlan Sadvakassov

Drives content production and storytelling, bringing bold ideas to life through motion and media.

Portrait of Nurlan Sadvakassov

Co-creative Director

Nurlan Sadvakassov

Drives content production and storytelling, bringing bold ideas to life through motion and media.

Portrait of Nurlan Sadvakassov

Director of Business Development

Zachary Ronski

Builds client partnerships and shapes business strategy to turn vision into execution.

Portrait of Zachary Ronski

Director of Business Development

Zachary Ronski

Builds client partnerships and shapes business strategy to turn vision into execution.

Portrait of Zachary Ronski

Director of Business Development

Zachary Ronski

Builds client partnerships and shapes business strategy to turn vision into execution.

Portrait of Zachary Ronski

Be part of our mission

If you’re ready to create and collaborate, we’d love to hear from you.

We craft marketing campaigns that connect with clinicians and procurement teams beyond medical device specs.

Have a project in mind?

© 2025 Fello Agency

Let’s talk.

Tell us about your project whether it’s a brand, campaign, or marketing.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.

Have a project in mind?

Let’s talk.

Tell us about your project whether it’s a brand, campaign, or marketing.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.

Have a project in mind?

© 2025 Fello Agency

Let’s talk.

Tell us about your project whether it’s a brand, campaign, or marketing.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.

FAQs.

FAQs.

Got questions? We’ve got answers. Here’s everything you need to know about working with us.

What makes medical device marketing different from other industries?

Medical device marketing requires deep understanding of regulatory compliance, complex purchasing cycles, and technical translation. Effective MedTech marketing strategies must address multiple stakeholders (clinicians, procurement, C-suite) while maintaining FDA/CE compliance and translating technical specifications into clear clinical and economic benefits.

How do you ensure medical device marketing complies with regulatory standards?

Our medical device marketing team is well-versed in FDA, CE Mark, and other regulatory frameworks. We implement comprehensive compliance reviews for all marketing campaigns, ensuring claims are properly substantiated, disclosures are appropriate, and content adheres to medical device industry guidelines while still driving marketing results.

What marketing services do you offer for medical device companies?

Fello agency provides comprehensive marketing solutions tailored for medical device companies including brand development, digital marketing strategy, website development, content creation, SEO, paid search campaigns, social media advertising, email marketing, video production, product demos, and sales enablement materials for healthcare providers.

How long does it take to see results from medical device marketing?

Given the complex sales cycles in the medical device industry, initial engagement metrics improve within 2-3 months, while lead generation typically shows significant growth in 3-6 months. Full sales impact generally becomes evident in 6-12 months, aligning with typical healthcare provider purchasing timelines.

How do you adapt marketing strategies for different types of medical devices?

Our marketing strategy varies based on medical device classification, target users, and purchasing environment. We develop tailored approaches for different medical equipment categories, adjusting messaging, channel selection, and content marketing strategy to address the specific needs of each medical device's unique market position.

How do you help medical device companies reach healthcare providers?

...............[ Answer is missing from the document ]

What makes medical device marketing different from other industries?

Medical device marketing requires deep understanding of regulatory compliance, complex purchasing cycles, and technical translation. Effective MedTech marketing strategies must address multiple stakeholders (clinicians, procurement, C-suite) while maintaining FDA/CE compliance and translating technical specifications into clear clinical and economic benefits.

How do you ensure medical device marketing complies with regulatory standards?

Our medical device marketing team is well-versed in FDA, CE Mark, and other regulatory frameworks. We implement comprehensive compliance reviews for all marketing campaigns, ensuring claims are properly substantiated, disclosures are appropriate, and content adheres to medical device industry guidelines while still driving marketing results.

What marketing services do you offer for medical device companies?

Fello agency provides comprehensive marketing solutions tailored for medical device companies including brand development, digital marketing strategy, website development, content creation, SEO, paid search campaigns, social media advertising, email marketing, video production, product demos, and sales enablement materials for healthcare providers.

How long does it take to see results from medical device marketing?

Given the complex sales cycles in the medical device industry, initial engagement metrics improve within 2-3 months, while lead generation typically shows significant growth in 3-6 months. Full sales impact generally becomes evident in 6-12 months, aligning with typical healthcare provider purchasing timelines.

How do you adapt marketing strategies for different types of medical devices?

Our marketing strategy varies based on medical device classification, target users, and purchasing environment. We develop tailored approaches for different medical equipment categories, adjusting messaging, channel selection, and content marketing strategy to address the specific needs of each medical device's unique market position.

How do you help medical device companies reach healthcare providers?

...............[ Answer is missing from the document ]

What makes medical device marketing different from other industries?

Medical device marketing requires deep understanding of regulatory compliance, complex purchasing cycles, and technical translation. Effective MedTech marketing strategies must address multiple stakeholders (clinicians, procurement, C-suite) while maintaining FDA/CE compliance and translating technical specifications into clear clinical and economic benefits.

How do you ensure medical device marketing complies with regulatory standards?

Our medical device marketing team is well-versed in FDA, CE Mark, and other regulatory frameworks. We implement comprehensive compliance reviews for all marketing campaigns, ensuring claims are properly substantiated, disclosures are appropriate, and content adheres to medical device industry guidelines while still driving marketing results.

What marketing services do you offer for medical device companies?

Fello agency provides comprehensive marketing solutions tailored for medical device companies including brand development, digital marketing strategy, website development, content creation, SEO, paid search campaigns, social media advertising, email marketing, video production, product demos, and sales enablement materials for healthcare providers.

How long does it take to see results from medical device marketing?

Given the complex sales cycles in the medical device industry, initial engagement metrics improve within 2-3 months, while lead generation typically shows significant growth in 3-6 months. Full sales impact generally becomes evident in 6-12 months, aligning with typical healthcare provider purchasing timelines.

How do you adapt marketing strategies for different types of medical devices?

Our marketing strategy varies based on medical device classification, target users, and purchasing environment. We develop tailored approaches for different medical equipment categories, adjusting messaging, channel selection, and content marketing strategy to address the specific needs of each medical device's unique market position.

How do you help medical device companies reach healthcare providers?

...............[ Answer is missing from the document ]