Creating A New Dimension For Sphere's Brand
Introduction
Introduction
Visualizing Augmented Reality Through Creative Design. In a continuous collaboration, Sphere focused on solidifying AR collaboration software as an essential professional asset by developing a versatile workspace solution. Partnering with Fello, we honed Sphere's evolving brand identity and provided artistic direction. Through a holistic approach encompassing strategy, organizational positioning, and a revamped website, we facilitated a renewed path for workplace collaboration. This journey symbolizes the growth of robust companies, resilient teams, dynamic markets, and societal progress, paving the way for a brighter future for everyone.
Year
2023
Industry
Logistics & Supply Chain
Scope of work
Branding & Web Design
Creating A New Dimension For Sphere's Brand
Introduction
Visualizing Augmented Reality Through Creative Design. In a continuous collaboration, Sphere focused on solidifying AR collaboration software as an essential professional asset by developing a versatile workspace solution. Partnering with Fello, we honed Sphere's evolving brand identity and provided artistic direction. Through a holistic approach encompassing strategy, organizational positioning, and a revamped website, we facilitated a renewed path for workplace collaboration. This journey symbolizes the growth of robust companies, resilient teams, dynamic markets, and societal progress, paving the way for a brighter future for everyone.
Year
2023
Industry
Logistics & Supply Chain
Scope of work
Branding & Web Design
Challenges
Challenges
Challenges
The Challenge of a Fragmented Identity
Sphere was already in conversations with some of the world’s largest enterprises, but their message kept getting lost in technical speak. Marketing, sales, and leadership each told a different story, so despite cutting-edge AR collaboration tools, partners and prospects struggled to connect the dots between features and real-world benefit. Excitement stalled before demo rooms ever opened.
The Challenge of a Fragmented Identity
Sphere was already in conversations with some of the world’s largest enterprises, but their message kept getting lost in technical speak. Marketing, sales, and leadership each told a different story, so despite cutting-edge AR collaboration tools, partners and prospects struggled to connect the dots between features and real-world benefit. Excitement stalled before demo rooms ever opened.
Our Solution & Impact
Our Solution & Impact
Our Solution & Impact
Unifying the Sphere Experience
Fello stepped in to prove that Sphere’s brand could be just as powerful as its technology. We started with cross-team workshops to forge a single, compelling narrative, then built a refreshed brand identity and streamlined website. Cinematic videos woven throughout the site brought key use cases to life. The result: internal teams rallied around one clear story, demo requests rose, social engagement on product announcements jumped, and conversations with enterprise partners moved straight from “Can you explain?” to “Let’s get started.” By aligning message, design, and media, we turned fragmented messaging into a unified force.
Unifying the Sphere Experience
Fello stepped in to prove that Sphere’s brand could be just as powerful as its technology. We started with cross-team workshops to forge a single, compelling narrative, then built a refreshed brand identity and streamlined website. Cinematic videos woven throughout the site brought key use cases to life. The result: internal teams rallied around one clear story, demo requests rose, social engagement on product announcements jumped, and conversations with enterprise partners moved straight from “Can you explain?” to “Let’s get started.” By aligning message, design, and media, we turned fragmented messaging into a unified force.
© 2025 Fello Agency
Let’s talk.
Tell us about your project whether it’s a brand, campaign, or marketing.
Quick response.
If you’re ready to create and collaborate, we’d love to hear from you.
Clear next steps.
After the consultation, we’ll provide you with a detailed plan and timeline.
© 2025 Fello Agency
Let’s talk.
Tell us about your project whether it’s a brand, campaign, or marketing.
Quick response.
If you’re ready to create and collaborate, we’d love to hear from you.
Clear next steps.
After the consultation, we’ll provide you with a detailed plan and timeline.
Let’s talk.
Tell us about your project whether it’s a brand, campaign, or marketing.
Quick response.
If you’re ready to create and collaborate, we’d love to hear from you.
Clear next steps.
After the consultation, we’ll provide you with a detailed plan and timeline.