Collaborating In Augmented Reality
Introduction
Introduction
Redefining Collaboration, One Keynote Video at a Time. Sphere is dedicated to making AR collaboration software a staple in the professional realm through their adaptable solution. To accomplish this goal, we adopted a unique strategy, crafting compelling narratives and engaging visuals for their keynote video. This approach effectively showcases Sphere's distinct value proposition and its ability to transform work processes.
Year
2023
Industry
Logistics & Supply Chain
Scope of work
Creative Content
Collaborating In Augmented Reality
Introduction
Redefining Collaboration, One Keynote Video at a Time. Sphere is dedicated to making AR collaboration software a staple in the professional realm through their adaptable solution. To accomplish this goal, we adopted a unique strategy, crafting compelling narratives and engaging visuals for their keynote video. This approach effectively showcases Sphere's distinct value proposition and its ability to transform work processes.
Year
2023
Industry
Logistics & Supply Chain
Scope of work
Creative Content
Challenges
Challenges
Challenges
The Challenge of Market Readiness
Sphere was gearing up for one of its biggest product launches yet—an end-to-end AR collaboration platform meant to impress investors, partners, and enterprise clients. Although the technology was groundbreaking, the team lacked a unifying asset that could clearly demonstrate its value in a single, compelling story. Slide decks and live demos alone weren’t enough to capture the imagination of high-stakes stakeholders, and without a flagship showcase, the launch risked feeling under-whelming.
The Challenge of Market Readiness
Sphere was gearing up for one of its biggest product launches yet—an end-to-end AR collaboration platform meant to impress investors, partners, and enterprise clients. Although the technology was groundbreaking, the team lacked a unifying asset that could clearly demonstrate its value in a single, compelling story. Slide decks and live demos alone weren’t enough to capture the imagination of high-stakes stakeholders, and without a flagship showcase, the launch risked feeling under-whelming.
Our Solution & Impact
Our Solution & Impact
Our Solution & Impact
Groundbreaking Launch Video
Fello stepped in to create a cinematic, story-driven video that became the centerpiece of Sphere’s go-to-market effort. Working closely with engineers and product leaders, we crafted a narrative arc that showed the platform in action—teams seamlessly annotating real-world environments, remote experts guiding on-site repairs, and design groups iterating together in virtual space. Every shot was designed to highlight key features while keeping the story relatable and visually striking. The video rolled out at investor briefings, trade shows, and executive meetings, setting the tone for the entire launch. Early feedback was unanimous: stakeholders walked away with a clear vision of Sphere’s potential, driving deeper conversations, accelerated pilot commitments, and a surge of media interest. By telling the story of collaboration itself, Fello helped Sphere’s biggest launch yet land with the impact it deserved.
Groundbreaking Launch Video
Fello stepped in to create a cinematic, story-driven video that became the centerpiece of Sphere’s go-to-market effort. Working closely with engineers and product leaders, we crafted a narrative arc that showed the platform in action—teams seamlessly annotating real-world environments, remote experts guiding on-site repairs, and design groups iterating together in virtual space. Every shot was designed to highlight key features while keeping the story relatable and visually striking. The video rolled out at investor briefings, trade shows, and executive meetings, setting the tone for the entire launch. Early feedback was unanimous: stakeholders walked away with a clear vision of Sphere’s potential, driving deeper conversations, accelerated pilot commitments, and a surge of media interest. By telling the story of collaboration itself, Fello helped Sphere’s biggest launch yet land with the impact it deserved.
© 2025 Fello Agency
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© 2025 Fello Agency
Let’s talk.
Tell us about your project whether it’s a brand, campaign, or marketing.
Quick response.
If you’re ready to create and collaborate, we’d love to hear from you.
Clear next steps.
After the consultation, we’ll provide you with a detailed plan and timeline.
Let’s talk.
Tell us about your project whether it’s a brand, campaign, or marketing.
Quick response.
If you’re ready to create and collaborate, we’d love to hear from you.
Clear next steps.
After the consultation, we’ll provide you with a detailed plan and timeline.