X
BRAND DESIGN AND LUNCH TOOLKIT PORPOSAL
Fello Agency | July 2025
X
BRAND DESIGN AND LUNCH TOOLKIT PORPOSAL
Fello Agency | July 2025
Our clients
Our clients
Our clients
Coherent’s vision for a smarter, more connected world deeply resonates with us.
We believe innovation only matters when it moves people, when technology feels human. We’re excited to bring this next chapter of your story to life.
Coherent’s vision for a smarter, more connected world deeply resonates with us.
We believe innovation only matters when it moves people, when technology feels human. We’re excited to bring this next chapter of your story to life.
Let’s begin.
Let’s begin.
But first, allow us to
But first, allow us to
Introduce
ourselves
Hey There
We're Fello
We bridge the gap between innovation and human connection
Who We Are
Who We Are
We’re a team of strategists, designers, and storytellers united by one purpose to make innovation human. Our backgrounds span tech, media, and creative industries, allowing us to connect deep thinking with modern design, and imagination with real-world impact. We’ve partnered with leading innovators across tech, health, and science, helping them bring clarity, emotion, and movement to their message.
Director of Business Development
Zachary Ronski
Builds client partnerships and shapes business strategy to turn vision into execution.
Director of Business Development
Zachary Ronski
Builds client partnerships and shapes business strategy to turn vision into execution.
Director of Business Development
Zachary Ronski
Builds client partnerships and shapes business strategy to turn vision into execution.
Co-creative Director
Nurlan Sadvakassov
Drives content production and storytelling, bringing bold ideas to life through motion and media.
Co-creative Director
Nurlan Sadvakassov
Drives content production and storytelling, bringing bold ideas to life through motion and media.
Co-creative Director
Nurlan Sadvakassov
Drives content production and storytelling, bringing bold ideas to life through motion and media.
Co-creative Director
Evan Shoub
Leads brand identity and design at Fello, blending strategy with modern, refined visuals.
Co-creative Director
Evan Shoub
Leads brand identity and design at Fello, blending strategy with modern, refined visuals.
Co-creative Director
Evan Shoub
Leads brand identity and design at Fello, blending strategy with modern, refined visuals.
MORE THAN A CREATIVE STUDIO, WE’RE BRAND PARTNERS
Collaboration is at the core of everything we do because great ideas are built together, not handed over.
MORE THAN A CREATIVE STUDIO, WE’RE BRAND PARTNERS
Collaboration is at the core of everything we do because great ideas are built together, not handed over.
MORE THAN A CREATIVE STUDIO, WE’RE BRAND PARTNERS
Collaboration is at the core of everything we do because great ideas are built together, not handed over.
Why choose us
Why choose us
Why choose us
OUR WORK LIVES AT
THE INTERSECTION OF
OUR WORK LIVES AT
THE INTERSECTION OF
No fluff. Just sharp, strategic creative. We build brands and campaigns that work—smart ideas, clean execution, and real impact, project after project.
Strategy
Building the foundation that guides brands, campaigns, and ideas to land with clarity and purpose.
Strategy
Building the foundation that guides brands, campaigns, and ideas to land with clarity and purpose.
Strategy
Building the foundation that guides brands, campaigns, and ideas to land with clarity and purpose.
Storytelling
Giving innovation a voice and shaping narratives that inspire belief, emotion, and connection.
Storytelling
Giving innovation a voice and shaping narratives that inspire belief, emotion, and connection.
Storytelling
Giving innovation a voice and shaping narratives that inspire belief, emotion, and connection.
Design
Building the systems and experiences that give form, texture, and movement to ideas and brands.
Design
Building the systems and experiences that give form, texture, and movement to ideas and brands.
Design
Building the systems and experiences that give form, texture, and movement to ideas and brands.
Our clients
Our clients
Our clients
Let's dive into
Let's dive into
ASK
Coherent is evolving and needs a brand system that mirrors its next chapter. The challenge is to unify fragmented identity and communicate a renewed sense of purpose.
We hear the call for clarity, cohesion, and momentum across every audience, from employees to investors to government partners.
The ask is simple yet amitious:
Build a premium, unified brand system that signals innovation and agility
Create messaging and internal tools that rally employees around a shared identity.
Deliver an external launch experience that earns credibility with customers and primes, positioning Coherent as a fast-moving leader in defense technology.
This isn't just a rebrand.
it's a chance to redefine how Coherent shows up in the world.
Our
Our
Approach
Concept
We use research to uncover thestrategic insight that anchors thebrand idea.
Concept
We use research to uncover thestrategic insight that anchors thebrand idea.
Concept
We use research to uncover thestrategic insight that anchors thebrand idea.
Vision
We translate that idea into a cohesive narrative and design direction.
Vision
We translate that idea into a cohesive narrative and design direction.
Vision
We translate that idea into a cohesive narrative and design direction.
Creation
We bring it to life across touchpoints, testing for clarity,consistency, and impact.
Creation
We bring it to life across touchpoints, testing for clarity,consistency, and impact.
Creation
We bring it to life across touchpoints, testing for clarity,consistency, and impact.
Let's Go Over
Let's Go Over
Coherent
Today
Coherent is built on intelligence and innovation. The foundation is strong, but the story feels disconnected. The brand’s depth, agility, and ambition aren’t fully reflected in how it shows up.
THE LANDSCAPE
THE LANDSCAPE
The defense and innovation space is shifting. Legacy brands lead with scale and history, while new entrants move fast, speaking the language of innovation and design. The gap between engineering excellence and brand experience is where differentiation happens. Few are blending credibility, clarity, and emotion and that’s where opportunity lives.
OUR VISION
Redefine what modern defense looks like, merging precision, agility, and humanity into one living brand system.
Redefine what modern defense looks like, merging precision, agility, and humanity into one living brand system.
Creative Explorations
A first look at what Coherent could become
A first look at what Coherent could become
This is where ideas start to take form. We’ve explored a few visual directions, early cues that signal how Coherent can evolve its presence: sharper, faster, more human. Each one represents a unique path forward, designed to spark conversation, not conclusion.
This is where ideas start to take form. We’ve explored a few visual directions, early cues that signal how Coherent can evolve its presence: sharper, faster, more human. Each one represents a unique path forward, designed to spark conversation, not conclusion.
Territory 01
Territory 01
Territory 01
Precision in Motion
This is where ideas startto take form. We’ve explored a few visual directions, early cues that signal how Coherent can evolve its presence: sharper,faster, more human. Each one represents a unique path forward, designed to spark conversation, not conclusion.
Precision in Motion
This is where ideas startto take form. We’ve explored a few visual directions, early cues that signal how Coherent can evolve its presence: sharper,faster, more human. Each one represents a unique path forward, designed to spark conversation, not conclusion.
Territory 02
Territory 02
Territory 02
Precision in Motion
This is where ideas startto take form. We’ve explored a few visual directions, early cues that signal how Coherent can evolve its presence: sharper,faster, more human. Each one represents a unique path forward, designed to spark conversation, not conclusion.
Precision in Motion
This is where ideas startto take form. We’ve explored a few visual directions, early cues that signal how Coherent can evolve its presence: sharper,faster, more human. Each one represents a unique path forward, designed to spark conversation, not conclusion.
Territory 03
Territory 03
Territory 03
Precision in Motion
This is where ideas startto take form. We’ve explored a few visual directions, early cues that signal how Coherent can evolve its presence: sharper,faster, more human. Each one represents a unique path forward, designed to spark conversation, not conclusion.
Precision in Motion
This is where ideas startto take form. We’ve explored a few visual directions, early cues that signal how Coherent can evolve its presence: sharper,faster, more human. Each one represents a unique path forward, designed to spark conversation, not conclusion.
NOW,
NOW,
Let's Look at How
Let's Look at How
We've Helped Innovation Take Shape To Our Clients
We've Helped Innovation Take Shape To Our Clients
REVANESSE
REVANESSE
Redefining Science-First Aesthetics
We partnered with Revanesse to evolve its identity beyond traditional beauty cues, creating a brand language grounded in science, precision, and innovation. The result: a credible, design-driven expression of modern aesthetics for a tech-forward world.
REVANESSE
Redefining Science-First Aesthetics
We partnered with Revanesse to evolve its identity beyond traditional beauty cues, creating a brand language grounded in science, precision, and innovation. The result: a credible, design-driven expression of modern aesthetics for a tech-forward world.
PROLLENIUM
PROLLENIUM
Repositioning a medical aesthetics brand for a new era of confidence and care.
We helped Prollenium clarify its story and sharpen its identity, reflecting the innovation driving their products and the trust behind their name.
PROLLENIUM
Repositioning a medical aesthetics brand for a new era of confidence and care.
We helped Prollenium clarify its story and sharpen its identity, reflecting the innovation driving their products and the trust behind their name.
SPHERE XR
SPHERE XR
Creating A New Dimension For Sphere's Brand
Sphere’s XR platform redefines collaboration; we redefined how it’s perceived. Through identity, UX, and visual storytelling, we gave form and flow to their technology, transforming abstract features into a tangible brand experience that inspires adoption.
SPHERE XR
Creating A New Dimension For Sphere's Brand
Sphere’s XR platform redefines collaboration; we redefined how it’s perceived. Through identity, UX, and visual storytelling, we gave form and flow to their technology, transforming abstract features into a tangible brand experience that inspires adoption.
MOSAIC
MOSAIC
MOSAIC CASE STUDY
We helped Mosaic showcase how their 3D printing technology brings flexibility and precision to manufacturing worldwide, bridging innovation and real-world application through powerful visual storytelling
MOSAIC
MOSAIC CASE STUDY
We helped Mosaic showcase how their 3D printing technology brings flexibility and precision to manufacturing worldwide, bridging innovation and real-world application through powerful visual storytelling
NORD QUANTIQUE
NORD QUANTIQUE
Designing clarity for the frontier of technology.
Nord Quantique stands among a handful of pioneers pushing quantum boundaries. We helped shape their story, transforming complex science into an identity that speaks to investors, partners, and the next era of innovation
NORD QUANTIQUE
Designing clarity for the frontier of technology.
Nord Quantique stands among a handful of pioneers pushing quantum boundaries. We helped shape their story, transforming complex science into an identity that speaks to investors, partners, and the next era of innovation
Timeline &
Deliverables
Timeline &
Deliverables
PRODUCTION ROADMAP
PRODUCTION ROADMAP
DELIVERABLES
DELIVERABLES
DELIVERABLES
Phase 01: Brand Foundations
(Month 1)
Brand audit and landscape analysis
Brand platform (purpose, positioning, messaging framework)
Visual identity exploration (logo, color, typography direction)
Brand guidelines: foundational elements
Phase 02: Concepting
(Month 2)
Creative territories and concept boards
Messaging direction + tone of voice samples
Visual mood systems (textures, shapes, motion cues)
Stakeholder presentation + feedback session
Phase 03: Design Systems & Toolkit
Finalized visual identity
Complete brand system (layouts, iconography, grids, motion principles)
Communication toolkit:
PowerPoint template (cover, header, closing + 6 layouts + 6 examples)
Website design (homepage + 6 banners, 1440×600px)*
Social + virtual assets (LinkedIn, YouTube, Zoom/Teams)
Web development not included
Phase 04: Launch
Brand launch video + short-form snippets
Internal launch toolkit (mission, vision, values materials)
Brand posters and announcement assets
Final brand book and training session
Phase 01: Brand Foundations
(Month 1)
Brand audit and landscape analysis
Brand platform (purpose, positioning, messaging framework)
Visual identity exploration (logo, color, typography direction)
Brand guidelines: foundational elements
Phase 02: Concepting
(Month 2)
Creative territories and concept boards
Messaging direction + tone of voice samples
Visual mood systems (textures, shapes, motion cues)
Stakeholder presentation + feedback session
Phase 03: Design Systems & Toolkit
Finalized visual identity
Complete brand system (layouts, iconography, grids, motion principles)
Communication toolkit:
PowerPoint template (cover, header, closing + 6 layouts + 6 examples)
Website design (homepage + 6 banners, 1440×600px)*
Social + virtual assets (LinkedIn, YouTube, Zoom/Teams)
Web development not included
Phase 04: Launch
Brand launch video + short-form snippets
Internal launch toolkit (mission, vision, values materials)
Brand posters and announcement assets
Final brand book and training session
Phase 01: Brand Foundations
(Month 1)
Brand audit and landscape analysis
Brand platform (purpose, positioning, messaging framework)
Visual identity exploration (logo, color, typography direction)
Brand guidelines: foundational elements
Phase 02: Concepting
(Month 2)
Creative territories and concept boards
Messaging direction + tone of voice samples
Visual mood systems (textures, shapes, motion cues)
Stakeholder presentation + feedback session
Phase 03: Design Systems & Toolkit
Finalized visual identity
Complete brand system (layouts, iconography, grids, motion principles)
Communication toolkit:
PowerPoint template (cover, header, closing + 6 layouts + 6 examples)
Website design (homepage + 6 banners, 1440×600px)*
Social + virtual assets (LinkedIn, YouTube, Zoom/Teams)
Web development not included
Phase 04: Launch
Brand launch video + short-form snippets
Internal launch toolkit (mission, vision, values materials)
Brand posters and announcement assets
Final brand book and training session
Next Steps
Next Steps
IMMEDIATE NEXT STEPS
Real-world results for medtech companies who need differentiation in crowded markets
Feedback & Alignment
Share initial thoughts on direction, priorities, and timeline.
01
Feedback & Alignment
Share initial thoughts on direction, priorities, and timeline.
01
Scope Confirmation
Refine deliverables and budget to match goals and launch milestones.
02
Scope Confirmation
Refine deliverables and budget to match goals and launch milestones.
02
Kickoff & Discovery
Set up the project roadmap, key sessions, and core team introductions.
03
Kickoff & Discovery
Set up the project roadmap, key sessions, and core team introductions.
03
Let’s Begin
We’ll officially start Phase 1: Foundations, bringing strategy, story, and design into motion.
04
Let’s Begin
We’ll officially start Phase 1: Foundations, bringing strategy, story, and design into motion.
04
IMMEDIATE NEXT STEPS
Real-world results for medtech companies who need differentiation in crowded markets
Feedback & Alignment
Share initial thoughts on direction, priorities, and timeline.
01
Scope Confirmation
Refine deliverables and budget to match goals and launch milestones.
02
Kickoff & Discovery
Set up the project roadmap, key sessions, and core team introductions.
03
Let’s Begin
We’ll officially start Phase 1: Foundations, bringing strategy, story, and design into motion.
04
We Can't Wait To Continue This Expolration With You
We Can't Wait To Continue This Expolration With You
Thank You
FOR INTERNAL USE ONLY.
All content in this document is intellectual property of Fello and as such subject to copyright protection. Any propagation, duplication and reproduction is not allowed without explicit permission.
FOR INTERNAL USE ONLY.
All content in this document is intellectual property of Fello and as such subject to copyright protection. Any propagation, duplication and reproduction is not allowed without explicit permission.
FOR INTERNAL USE ONLY.
All content in this document is intellectual property of Fello and as such subject to copyright protection. Any propagation, duplication and reproduction is not allowed without explicit permission.