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BRAND DESIGN AND LUNCH TOOLKIT PORPOSAL
Fello Agency | July 2025
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BRAND DESIGN AND LUNCH TOOLKIT PORPOSAL
Fello Agency | July 2025
Our clients
Our clients
Our clients
Coherent’s vision for a smarter, more connected world deeply resonates with us.
We believe innovation only matters when it moves people, when technology feels human. We’re excited to bring this next chapter of your story to life.
Coherent’s vision for a smarter, more connected world deeply resonates with us.
We believe innovation only matters when it moves people, when technology feels human. We’re excited to bring this next chapter of your story to life.
Let’s begin.
Let’s begin.
But first, allow us to
But first, allow us to
Introduce
ourselves
Hey There
We're Fello
We bridge the gap between innovation and human connection
Who We Are
Who We Are
We’re a team of strategists, designers, and storytellers united by one purpose to make innovation human. Our backgrounds span tech, media, and creative industries, allowing us to connect deep thinking with modern design, and imagination with real-world impact. We’ve partnered with leading innovators across tech, health, and science, helping them bring clarity, emotion, and movement to their message.
Director of Business Development
Zachary Ronski
Builds client partnerships and shapes business strategy to turn vision into execution.
Director of Business Development
Zachary Ronski
Builds client partnerships and shapes business strategy to turn vision into execution.
Director of Business Development
Zachary Ronski
Builds client partnerships and shapes business strategy to turn vision into execution.
Co-creative Director
Nurlan Sadvakassov
Drives content production and storytelling, bringing bold ideas to life through motion and media.
Co-creative Director
Nurlan Sadvakassov
Drives content production and storytelling, bringing bold ideas to life through motion and media.
Co-creative Director
Nurlan Sadvakassov
Drives content production and storytelling, bringing bold ideas to life through motion and media.
Co-creative Director
Evan Shoub
Leads brand identity and design at Fello, blending strategy with modern, refined visuals.
Co-creative Director
Evan Shoub
Leads brand identity and design at Fello, blending strategy with modern, refined visuals.
Co-creative Director
Evan Shoub
Leads brand identity and design at Fello, blending strategy with modern, refined visuals.
MORE THAN A CREATIVE STUDIO, WE’RE BRAND PARTNERS
Collaboration is at the core of everything we do because great ideas are built together, not handed over.
MORE THAN A CREATIVE STUDIO, WE’RE BRAND PARTNERS
Collaboration is at the core of everything we do because great ideas are built together, not handed over.
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Why choose us
Why choose us
Why choose us
OUR WORK LIVES AT
THE INTERSECTION OF
OUR WORK LIVES AT
THE INTERSECTION OF
No fluff. Just sharp, strategic creative. We build brands and campaigns that work—smart ideas, clean execution, and real impact, project after project.
Strategy
Building the foundation that guides brands, campaigns, and ideas to land with clarity and purpose.
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Strategy
Building the foundation that guides brands, campaigns, and ideas to land with clarity and purpose.
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Strategy
Building the foundation that guides brands, campaigns, and ideas to land with clarity and purpose.
Storytelling
Giving innovation a voice and shaping narratives that inspire belief, emotion, and connection.
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Storytelling
Giving innovation a voice and shaping narratives that inspire belief, emotion, and connection.
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Storytelling
Giving innovation a voice and shaping narratives that inspire belief, emotion, and connection.
Design
Building the systems and experiences that give form, texture, and movement to ideas and brands.
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Design
Building the systems and experiences that give form, texture, and movement to ideas and brands.
Design
Building the systems and experiences that give form, texture, and movement to ideas and brands.
Our clients
Our clients
Our clients
Let's dive into
Let's dive into
ASK
Coherent is evolving and needs a brand system that mirrors its next chapter. The challenge is to unify fragmented identity and communicate a renewed sense of purpose.
We hear the call for clarity, cohesion, and momentum across every audience, from employees to investors to government partners.
The ask is simple yet amitious:
Build a premium, unified brand system that signals innovation and agility
Create messaging and internal tools that rally employees around a shared identity.
Deliver an external launch experience that earns credibility with customers and primes, positioning Coherent as a fast-moving leader in defense technology.
This isn't just a rebrand.
it's a chance to redefine how Coherent shows up in the world.
Our
Our
Approach
Concept
We use research to uncover thestrategic insight that anchors thebrand idea.
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Concept
We use research to uncover thestrategic insight that anchors thebrand idea.
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Concept
We use research to uncover thestrategic insight that anchors thebrand idea.
Vision
We translate that idea into a cohesive narrative and design direction.
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Vision
We translate that idea into a cohesive narrative and design direction.
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Vision
We translate that idea into a cohesive narrative and design direction.
Creation
We bring it to life across touchpoints, testing for clarity,consistency, and impact.
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Creation
We bring it to life across touchpoints, testing for clarity,consistency, and impact.
Creation
We bring it to life across touchpoints, testing for clarity,consistency, and impact.