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BRAND DESIGN AND LUNCH TOOLKIT PORPOSAL

Fello Agency | July 2025

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BRAND DESIGN AND LUNCH TOOLKIT PORPOSAL

Fello Agency | July 2025

Our clients

Our clients

Coherent’s vision for a smarter, more connected world deeply resonates with us.
We believe innovation only matters when it moves people, when technology feels human. We’re excited to bring this next chapter of your story to life.

Let’s begin.

But first, allow us to

Introduce

ourselves

Hey There

We're Fello

We bridge the gap between innovation and human connection

Who We Are

We’re a team of strategists, designers, and storytellers united by one purpose to make innovation human. Our backgrounds span tech, media, and creative industries, allowing us to connect deep thinking with modern design, and imagination with real-world impact. We’ve partnered with leading innovators across tech, health, and science, helping them bring clarity, emotion, and movement to their message.

Director of Business Development

Zachary Ronski

Builds client partnerships and shapes business strategy to turn vision into execution.

Director of Business Development

Zachary Ronski

Builds client partnerships and shapes business strategy to turn vision into execution.

Director of Business Development

Zachary Ronski

Builds client partnerships and shapes business strategy to turn vision into execution.

Co-creative Director

Nurlan Sadvakassov

Drives content production and storytelling, bringing bold ideas to life through motion and media.

Co-creative Director

Nurlan Sadvakassov

Drives content production and storytelling, bringing bold ideas to life through motion and media.

Co-creative Director

Nurlan Sadvakassov

Drives content production and storytelling, bringing bold ideas to life through motion and media.

Co-creative Director

Evan Shoub

Leads brand identity and design at Fello, blending strategy with modern, refined visuals.

Co-creative Director

Evan Shoub

Leads brand identity and design at Fello, blending strategy with modern, refined visuals.

Co-creative Director

Evan Shoub

Leads brand identity and design at Fello, blending strategy with modern, refined visuals.

MORE THAN A CREATIVE STUDIO, WE’RE BRAND PARTNERS

Collaboration is at the core of everything we do because great ideas are built together, not handed over.

Why choose us

OUR WORK LIVES AT
THE INTERSECTION OF

No fluff. Just sharp, strategic creative. We build brands and campaigns that work—smart ideas, clean execution, and real impact, project after project.

Strategy

Building the foundation that guides brands, campaigns, and ideas to land with clarity and purpose.

Strategy

Building the foundation that guides brands, campaigns, and ideas to land with clarity and purpose.

Storytelling

Giving innovation a voice and shaping narratives that inspire belief, emotion, and connection.

Storytelling

Giving innovation a voice and shaping narratives that inspire belief, emotion, and connection.

Design

Building the systems and experiences that give form, texture, and movement to ideas and brands.

Our clients

Let's dive into

ASK

Coherent is evolving and needs a brand system that mirrors its next chapter. The challenge is to unify fragmented identity and communicate a renewed sense of purpose.

We hear the call for clarity, cohesion, and momentum across every audience, from employees to investors to government partners.

The ask is simple yet amitious:

Build a premium, unified brand system that signals innovation and agility

Create messaging and internal tools that rally employees around a shared identity.

Deliver an external launch experience that earns credibility with customers and primes, positioning Coherent as a fast-moving leader in defense technology.

This isn't just a rebrand.
it's a chance to redefine how Coherent shows up in the world.

Our

Approach

Concept

We use research to uncover thestrategic insight that anchors thebrand idea.

Concept

We use research to uncover thestrategic insight that anchors thebrand idea.

Vision

We translate that idea into a cohesive narrative and design direction.

Vision

We translate that idea into a cohesive narrative and design direction.

Creation

We bring it to life across touchpoints, testing for clarity,consistency, and impact.

Let's Go Over

Coherent

Today

Coherent is built on intelligence and innovation. The foundation is strong, but the story feels disconnected. The brand’s depth, agility, and ambition aren’t fully reflected in how it shows up.

THE LANDSCAPE

The defense and innovation space is shifting. Legacy brands lead with scale and history, while new entrants move fast, speaking the language of innovation and design. The gap between engineering excellence and brand experience is where differentiation happens. Few are blending credibility, clarity, and emotion and that’s where opportunity lives.

OUR VISION

Redefine what modern defense looks like, merging precision, agility, and humanity into one living brand system.

Creative Explorations

A first look at what Coherent could become

This is where ideas start to take form. We’ve explored a few visual directions, early cues that signal how Coherent can evolve its presence: sharper, faster, more human. Each one represents a unique path forward, designed to spark conversation, not conclusion.

Territory 01

Precision in Motion

This is where ideas startto take form. We’ve explored a few visual directions, early cues that signal how Coherent can evolve its presence: sharper,faster, more human. Each one represents a unique path forward, designed to spark conversation, not conclusion.

Precision in Motion

Territory 02

Precision in Motion

Territory 03

Precision in Motion

NOW,

Let's Look at How

We've Helped Innovation Take Shape To Our Clients

REVANESSE

Redefining Science-First Aesthetics

We partnered with Revanesse to evolve its identity beyond traditional beauty cues, creating a brand language grounded in science, precision, and innovation. The result: a credible, design-driven expression of modern aesthetics for a tech-forward world.

REVANESSE

Redefining Science-First Aesthetics

PROLLENIUM

Repositioning a medical aesthetics brand for a new era of confidence and care.

We helped Prollenium clarify its story and sharpen its identity, reflecting the innovation driving their products and the trust behind their name.

PROLLENIUM

Repositioning a medical aesthetics brand for a new era of confidence and care.

We helped Prollenium clarify its story and sharpen its identity, reflecting the innovation driving their products and the trust behind their name.

SPHERE XR

Creating A New Dimension For Sphere's Brand

Sphere’s XR platform redefines collaboration; we redefined how it’s perceived. Through identity, UX, and visual storytelling, we gave form and flow to their technology, transforming abstract features into a tangible brand experience that inspires adoption.

SPHERE XR

Creating A New Dimension For Sphere's Brand

MOSAIC

MOSAIC CASE STUDY

We helped Mosaic showcase how their 3D printing technology brings flexibility and precision to manufacturing worldwide, bridging innovation and real-world application through powerful visual storytelling

MOSAIC

MOSAIC CASE STUDY

NORD QUANTIQUE

Designing clarity for the frontier of technology.

Nord Quantique stands among a handful of pioneers pushing quantum boundaries. We helped shape their story, transforming complex science into an identity that speaks to investors, partners, and the next era of innovation

NORD QUANTIQUE

Designing clarity for the frontier of technology.

Timeline &
Deliverables

PRODUCTION ROADMAP

DELIVERABLES

Phase 01: Brand Foundations

(Month 1)

Brand audit and landscape analysis

Brand platform (purpose, positioning, messaging framework)

Visual identity exploration (logo, color, typography direction)

Brand guidelines: foundational elements

Phase 02: Concepting

(Month 2)

Creative territories and concept boards

Messaging direction + tone of voice samples

Visual mood systems (textures, shapes, motion cues)

Stakeholder presentation + feedback session

Phase 03: Design Systems & Toolkit

Finalized visual identity

Complete brand system (layouts, iconography, grids, motion principles)

Communication toolkit:

PowerPoint template (cover, header, closing + 6 layouts + 6 examples)

Website design (homepage + 6 banners, 1440×600px)*

Social + virtual assets (LinkedIn, YouTube, Zoom/Teams)

Web development not included

Phase 04: Launch

Brand launch video + short-form snippets

Internal launch toolkit (mission, vision, values materials)

Brand posters and announcement assets

Final brand book and training session

Phase 01: Brand Foundations

(Month 1)

Brand audit and landscape analysis

Brand platform (purpose, positioning, messaging framework)

Visual identity exploration (logo, color, typography direction)

Brand guidelines: foundational elements

Phase 02: Concepting

(Month 2)

Creative territories and concept boards

Messaging direction + tone of voice samples

Visual mood systems (textures, shapes, motion cues)

Stakeholder presentation + feedback session

Phase 03: Design Systems & Toolkit

Finalized visual identity

Complete brand system (layouts, iconography, grids, motion principles)

Communication toolkit:

PowerPoint template (cover, header, closing + 6 layouts + 6 examples)

Website design (homepage + 6 banners, 1440×600px)*

Social + virtual assets (LinkedIn, YouTube, Zoom/Teams)

Web development not included

Phase 04: Launch

Brand launch video + short-form snippets

Internal launch toolkit (mission, vision, values materials)

Brand posters and announcement assets

Final brand book and training session

Next Steps

IMMEDIATE NEXT STEPS

Real-world results for medtech companies who need differentiation in crowded markets

Feedback & Alignment

Share initial thoughts on direction, priorities, and timeline.

Scope Confirmation

Refine deliverables and budget to match goals and launch milestones.

Kickoff & Discovery

Set up the project roadmap, key sessions, and core team introductions.

Let’s Begin

We’ll officially start Phase 1: Foundations, bringing strategy, story, and design into motion.

IMMEDIATE NEXT STEPS

Real-world results for medtech companies who need differentiation in crowded markets

Feedback & Alignment

Share initial thoughts on direction, priorities, and timeline.

Scope Confirmation

Refine deliverables and budget to match goals and launch milestones.

Kickoff & Discovery

Set up the project roadmap, key sessions, and core team introductions.

Let’s Begin

We’ll officially start Phase 1: Foundations, bringing strategy, story, and design into motion.

We Can't Wait To Continue This Expolration With You

Thank You

FOR INTERNAL USE ONLY.
All content in this document is intellectual property of Fello and as such subject to copyright protection. Any propagation, duplication and reproduction is not allowed without explicit permission.

X

BRAND DESIGN AND LUNCH TOOLKIT PORPOSAL

X

BRAND DESIGN AND LUNCH TOOLKIT PORPOSAL

But first, allow us to

But first, allow us to

Introduce

ourselves

Hey There

We're Fello

We bridge the gap between innovation and human connection

Who We Are

Who We Are

MORE THAN A CREATIVE STUDIO, WE’RE BRAND PARTNERS

OUR WORK LIVES AT THE INTERSECTION OF

OUR WORK LIVES AT THE INTERSECTION OF

Let's dive into

Let's dive into

ASK

The ask is simple yet amitious:

This isn't just a rebrand.it's a chance to redefine how Coherent shows up in the world.

Our

Our

Approach

Let's Go Over

Let's Go Over

Coherent

Today

THE LANDSCAPE

THE LANDSCAPE

OUR VISION

Creative Explorations

This is where ideas start to take form. We’ve explored a few visual directions, early cues that signal how Coherent can evolve its presence: sharper, faster, more human. Each one represents a unique path forward, designed to spark conversation, not conclusion.

This is where ideas start to take form. We’ve explored a few visual directions, early cues that signal how Coherent can evolve its presence: sharper, faster, more human. Each one represents a unique path forward, designed to spark conversation, not conclusion.

Precision in Motion

Precision in Motion

Precision in Motion

Precision in Motion

Precision in Motion

Precision in Motion

NOW,

NOW,

Let's Look at How

Let's Look at How

REVANESSE

REVANESSE

REVANESSE

PROLLENIUM

PROLLENIUM

PROLLENIUM

SPHERE XR

SPHERE XR

SPHERE XR

MOSAIC

MOSAIC

MOSAIC

NORD QUANTIQUE

NORD QUANTIQUE

NORD QUANTIQUE

Timeline &Deliverables

Timeline &Deliverables

PRODUCTION ROADMAP

PRODUCTION ROADMAP

DELIVERABLES

DELIVERABLES

DELIVERABLES

Next Steps

Next Steps

IMMEDIATE NEXT STEPS

Feedback & Alignment

Scope Confirmation

Kickoff & Discovery

Let’s Begin

IMMEDIATE NEXT STEPS

Feedback & Alignment

Scope Confirmation

Kickoff & Discovery

Let’s Begin

We Can't Wait To Continue This Expolration With You

We Can't Wait To Continue This Expolration With You

OUR WORK LIVES AT
THE INTERSECTION OF

OUR WORK LIVES AT
THE INTERSECTION OF

This isn't just a rebrand.
it's a chance to redefine how Coherent shows up in the world.

Timeline &
Deliverables

Timeline &
Deliverables