Award Winning Healthcare Branding Agency - Fello Agency

Award Winning Healthcare Branding Agency - Fello Agency

Your tech isn't the problem. Your branding is. Let's fix that before your next funding round.

From design principles to technical optimizations—everything you need for digital success.

Your tech isn't the problem. Your branding is. Let's fix that before your next funding round.

From design principles to technical optimizations—everything you need for digital success.

Portrait photo of a doctor wearing white coat, smiling at the camera
Portrait photo of a doctor wearing white coat, smiling at the camera
Portrait photo of a doctor wearing white coat, smiling at the camera

TRUSTED BY

TRUSTED BY

TRUSTED BY

  • Venture Lab Logo
  • Payarc Logo
  • Qualcomm Logo
  • Shapes XT Logo
  • Maple Logo
  • Scotiabank logo
  • Lenovo Logo
  • Hipo Logo
  • Fuel innovation Logo
  • Venture Lab Logo
  • Payarc Logo
  • Qualcomm Logo
  • Shapes XT Logo
  • Maple Logo
  • Scotiabank logo
  • Lenovo Logo
  • Hipo Logo
  • Fuel innovation Logo
  • Venture Lab Logo
  • Payarc Logo
  • Qualcomm Logo
  • Shapes XT Logo
  • Maple Logo
  • Scotiabank logo
  • Lenovo Logo
  • Hipo Logo
  • Fuel innovation Logo

The Challenges

The Challenges

The Challenges

The Healthcare Branding Challenge

The Healthcare Branding Challenge

Medical device companies suffer from an epidemic of sameness. The symptoms are clear.

Medical device companies suffer from an epidemic of sameness. The symptoms are clear.

01

The Blue Logo Syndrome

80% of healthcare brands use the same blue palette, making differentiation impossible in the medical device space.

01

The Blue Logo Syndrome

80% of healthcare brands use the same blue palette, making differentiation impossible in the medical device space.

01

The Blue Logo Syndrome

80% of healthcare brands use the same blue palette, making differentiation impossible in the medical device space.

02

Overcommunication Disease

When engineer-speak drowns your actual competitive advantage.

02

Overcommunication Disease

When engineer-speak drowns your actual competitive advantage.

02

Overcommunication Disease

When engineer-speak drowns your actual competitive advantage.

03

Visual Blandness Deficiency

Trade show booths that healthcare professionals walk past without a second glance.

03

Visual Blandness Deficiency

Trade show booths that healthcare professionals walk past without a second glance.

03

Visual Blandness Deficiency

Trade show booths that healthcare professionals walk past without a second glance.

04

Digital Presence Atrophy

Websites that fail to convert because they look like medical textbooks.

04

Digital Presence Atrophy

Websites that fail to convert because they look like medical textbooks.

04

Digital Presence Atrophy

Websites that fail to convert because they look like medical textbooks.

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The Soluation

The Soluation

The Soluation

Your Tech is Cutting Edge. Your Branding is Cutting Corners.

The disconnect is costing you market share, funding opportunities, and talent acquisition.

Your Tech is Cutting Edge. Your Branding is Cutting Corners.

The disconnect is costing you market share, funding opportunities, and talent acquisition.

Why choose us

Why choose us

Why Choose Our Healthcare Branding Agency?

In the competitive market, exceptional healthcare branding creates the competitive advantage your innovation deserves.

Daring, Yet Disciplined

We understand both regulatory requirements and how to create a standout visual identity in a conservative healthcare industry.

01

Daring, Yet Disciplined

We understand both regulatory requirements and how to create a standout visual identity in a conservative healthcare industry.

01

Become Unforgettable

While competitors blend in, we craft distinctive healthcare brand positioning that captures market share.

02

Become Unforgettable

While competitors blend in, we craft distinctive healthcare brand positioning that captures market share.

02

Engage Key Decision-Makers

We design comprehensive digital marketing strategies specifically for the complex journeys of healthcare professionals.

03

Engage Key Decision-Makers

We design comprehensive digital marketing strategies specifically for the complex journeys of healthcare professionals.

03

From Brand to Bottom Line

Our healthcare branding services are engineered to directly support business growth and customer acquisition goals.

04

From Brand to Bottom Line

Our healthcare branding services are engineered to directly support business growth and customer acquisition goals.

04

Why choose us

Why Choose Our Healthcare Branding Agency?

In the competitive market, exceptional healthcare branding creates the competitive advantage your innovation deserves.

Daring, Yet Disciplined

We understand both regulatory requirements and how to create a standout visual identity in a conservative healthcare industry.

01

Become Unforgettable

While competitors blend in, we craft distinctive healthcare brand positioning that captures market share.

02

Engage Key Decision-Makers

We design comprehensive digital marketing strategies specifically for the complex journeys of healthcare professionals.

03

From Brand to Bottom Line

Our healthcare branding services are engineered to directly support business growth and customer acquisition goals.

04

The Soluation

The Soluation

The Soluation

Generic Visual Identity = Invisible Healthcare Brand

Why are you still using the same blue palette and stock photos of physicians looking at tablets? We're not.

Generic Visual Identity = Invisible Healthcare Brand

Why are you still using the same blue palette and stock photos of physicians looking at tablets? We're not.

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The Process

The Process

The Process

Fello's Healthcare Branding Process

Fello's Healthcare Branding Process

Portrait of nurse, smiling at the camera
Portrait of nurse, smiling at the camera
Portrait of nurse, smiling at the camera

01

Strategic Discovery

Comprehensive market research that identifies competitive advantages and target audience insights specific to your medical devices.

01

Strategic Discovery

Comprehensive market research that identifies competitive advantages and target audience insights specific to your medical devices.

01

Strategic Discovery

Comprehensive market research that identifies competitive advantages and target audience insights specific to your medical devices.

02

Brand Strategy Development

Crafting differentiated positioning and messaging frameworks that resonate with healthcare professionals and procurement teams.

02

Brand Strategy Development

Crafting differentiated positioning and messaging frameworks that resonate with healthcare professionals and procurement teams.

02

Brand Strategy Development

Crafting differentiated positioning and messaging frameworks that resonate with healthcare professionals and procurement teams.

03

Creative Implementation

Developing distinctive visual elements and brand architecture that stand out in the healthcare sector.

03

Creative Implementation

Developing distinctive visual elements and brand architecture that stand out in the healthcare sector.

03

Creative Implementation

Developing distinctive visual elements and brand architecture that stand out in the healthcare sector.

04

Integrated Marketing Activation

Deploying your brand across website development, digital advertising, and social media channels.

04

Integrated Marketing Activation

Deploying your brand across website development, digital advertising, and social media channels.

04

Integrated Marketing Activation

Deploying your brand across website development, digital advertising, and social media channels.

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Testimonials

Testimonials

Testimonials

Fello Agency is Trusted by Healthcare Brands

4.9

4.9

/5

We’ve delivered 25+ projects that help companies generate real results.

Trusted by

clients worldwide

Trusted by

clients worldwide

Trusted by

clients worldwide

Portrait of John Smith

John Smith

CEO of PAYARC

Fello perfectly captured our brand and spoke directly to our audience.

Portrait of John Smith

John Smith

CEO of PAYARC

Fello perfectly captured our brand and spoke directly to our audience.

Portrait of John Smith

John Smith

CEO of PAYARC

Fello perfectly captured our brand and spoke directly to our audience.

Hospitals Buy From Brands They Trust, NOT Specs They Admire

Hospitals Buy From Brands They Trust, NOT Specs They Admire

Be part of our mission

If you’re ready to create and collaborate, we’d love to hear from you.

Building recognition and credibility requires strategic healthcare branding, not just better product sheets.

Co-creative Director

Evan Shoub

Leads brand identity and design at Fello, blending strategy with modern, refined visuals.

Portrait of Evan Shoub

Co-creative Director

Evan Shoub

Leads brand identity and design at Fello, blending strategy with modern, refined visuals.

Portrait of Evan Shoub

Co-creative Director

Evan Shoub

Leads brand identity and design at Fello, blending strategy with modern, refined visuals.

Portrait of Evan Shoub

Co-creative Director

Nurlan Sadvakassov

Drives content production and storytelling, bringing bold ideas to life through motion and media.

Portrait of Nurlan Sadvakassov

Co-creative Director

Nurlan Sadvakassov

Drives content production and storytelling, bringing bold ideas to life through motion and media.

Portrait of Nurlan Sadvakassov

Co-creative Director

Nurlan Sadvakassov

Drives content production and storytelling, bringing bold ideas to life through motion and media.

Portrait of Nurlan Sadvakassov

Director of Business Development

Zachary Ronski

Builds client partnerships and shapes business strategy to turn vision into execution.

Portrait of Zachary Ronski

Director of Business Development

Zachary Ronski

Builds client partnerships and shapes business strategy to turn vision into execution.

Portrait of Zachary Ronski

Director of Business Development

Zachary Ronski

Builds client partnerships and shapes business strategy to turn vision into execution.

Portrait of Zachary Ronski

Be part of our mission

If you’re ready to create and collaborate, we’d love to hear from you.

Building recognition and credibility requires strategic healthcare branding, not just better product sheets.

Have a project in mind?

© 2025 Fello Agency

Let’s talk.

Tell us about your project whether it’s a brand, campaign, or marketing.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.

Have a project in mind?

Let’s talk.

Tell us about your project whether it’s a brand, campaign, or marketing.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.

Have a project in mind?

© 2025 Fello Agency

Let’s talk.

Tell us about your project whether it’s a brand, campaign, or marketing.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.

FAQs.

FAQs.

Got questions? We’ve got answers. Here’s everything you need to know about working with us.

What is a healthcare branding agency?

A healthcare branding agency specializes in developing strategic brand identities for organizations in the healthcare industry. We combine deep understanding of the healthcare sector with creative expertise to create comprehensive brand strategies, visual identity systems, and marketing campaigns that resonate with healthcare professionals, patients, and stakeholders.

How long does a medical device branding project typically take?

A comprehensive healthcare branding project for medical device manufacturers typically takes 8-12 weeks. This includes market research, brand strategy development, visual identity creation, and initial implementation across key marketing channels. The timeline ensures a deep understanding of your healthcare organization's needs.

What ROI can we expect from investing in healthcare branding services?

Effective healthcare branding delivers measurable ROI through increased market share, stronger brand recognition, improved conversion rates, and enhanced patient engagement. Our healthcare marketing strategies create a competitive advantage that justifies investment through business growth and expanded digital presence.

What makes Fello different from other healthcare marketing agencies?

Unlike general marketing agencies, Fello offers specialized healthcare branding services with a proven track record in the medical device sector. Our team's in-depth understanding of healthcare professionals' decision-making process and innovative approaches to healthcare marketing create distinctive brand experiences.

How do you research our target audience in the healthcare sector?

We conduct comprehensive market research including healthcare professional interviews, competitive analysis, and patient engagement studies. This data-driven approach ensures your brand strategy resonates with your specific target audience effectively, from physicians to hospital procurement teams.

Can you help with both brand development and ongoing marketing efforts?

Yes, our healthcare branding services encompass both initial brand development and ongoing marketing efforts. We create a strong brand identity foundation, then implement it through website development (if needed), digital marketing, social media marketing, and advertising campaigns to ensure sustainable growth.

Do you have experience with rebranding existing medical device companies?

Yes, we have extensive experience helping established medical device manufacturers refresh their brand identity. Our rebranding process preserves brand equity while modernizing visual elements and messaging to better align with emerging trends in the healthcare landscape and digital space.

What is a healthcare branding agency?

A healthcare branding agency specializes in developing strategic brand identities for organizations in the healthcare industry. We combine deep understanding of the healthcare sector with creative expertise to create comprehensive brand strategies, visual identity systems, and marketing campaigns that resonate with healthcare professionals, patients, and stakeholders.

How long does a medical device branding project typically take?

A comprehensive healthcare branding project for medical device manufacturers typically takes 8-12 weeks. This includes market research, brand strategy development, visual identity creation, and initial implementation across key marketing channels. The timeline ensures a deep understanding of your healthcare organization's needs.

What ROI can we expect from investing in healthcare branding services?

Effective healthcare branding delivers measurable ROI through increased market share, stronger brand recognition, improved conversion rates, and enhanced patient engagement. Our healthcare marketing strategies create a competitive advantage that justifies investment through business growth and expanded digital presence.

What makes Fello different from other healthcare marketing agencies?

Unlike general marketing agencies, Fello offers specialized healthcare branding services with a proven track record in the medical device sector. Our team's in-depth understanding of healthcare professionals' decision-making process and innovative approaches to healthcare marketing create distinctive brand experiences.

How do you research our target audience in the healthcare sector?

We conduct comprehensive market research including healthcare professional interviews, competitive analysis, and patient engagement studies. This data-driven approach ensures your brand strategy resonates with your specific target audience effectively, from physicians to hospital procurement teams.

Can you help with both brand development and ongoing marketing efforts?

Yes, our healthcare branding services encompass both initial brand development and ongoing marketing efforts. We create a strong brand identity foundation, then implement it through website development (if needed), digital marketing, social media marketing, and advertising campaigns to ensure sustainable growth.

Do you have experience with rebranding existing medical device companies?

Yes, we have extensive experience helping established medical device manufacturers refresh their brand identity. Our rebranding process preserves brand equity while modernizing visual elements and messaging to better align with emerging trends in the healthcare landscape and digital space.

What is a healthcare branding agency?

A healthcare branding agency specializes in developing strategic brand identities for organizations in the healthcare industry. We combine deep understanding of the healthcare sector with creative expertise to create comprehensive brand strategies, visual identity systems, and marketing campaigns that resonate with healthcare professionals, patients, and stakeholders.

How long does a medical device branding project typically take?

A comprehensive healthcare branding project for medical device manufacturers typically takes 8-12 weeks. This includes market research, brand strategy development, visual identity creation, and initial implementation across key marketing channels. The timeline ensures a deep understanding of your healthcare organization's needs.

What ROI can we expect from investing in healthcare branding services?

Effective healthcare branding delivers measurable ROI through increased market share, stronger brand recognition, improved conversion rates, and enhanced patient engagement. Our healthcare marketing strategies create a competitive advantage that justifies investment through business growth and expanded digital presence.

What makes Fello different from other healthcare marketing agencies?

Unlike general marketing agencies, Fello offers specialized healthcare branding services with a proven track record in the medical device sector. Our team's in-depth understanding of healthcare professionals' decision-making process and innovative approaches to healthcare marketing create distinctive brand experiences.

How do you research our target audience in the healthcare sector?

We conduct comprehensive market research including healthcare professional interviews, competitive analysis, and patient engagement studies. This data-driven approach ensures your brand strategy resonates with your specific target audience effectively, from physicians to hospital procurement teams.

Can you help with both brand development and ongoing marketing efforts?

Yes, our healthcare branding services encompass both initial brand development and ongoing marketing efforts. We create a strong brand identity foundation, then implement it through website development (if needed), digital marketing, social media marketing, and advertising campaigns to ensure sustainable growth.

Do you have experience with rebranding existing medical device companies?

Yes, we have extensive experience helping established medical device manufacturers refresh their brand identity. Our rebranding process preserves brand equity while modernizing visual elements and messaging to better align with emerging trends in the healthcare landscape and digital space.